What is digital marketing? Digital marketing is a generic term for all marketing efforts that use digital or online technologies to promote a business, product, or service. In digital marketing, companies connect with potential and current customers through a variety of channels like a company’s website, search engines, an email blast, or a social media ad. When it comes to digital marketing, the focus is on market segments, leads, prospective buyers, customers, loyal customers, brand endorsers, etc. Digital marketing encompasses…