Marketing Tips

Smart Marketing Tips: How to Determine Your Marketing Budget for the New Year

With the hustle and bustle of the holiday season behind you, it’s time to start putting this year’s marketing goals into action. Over the course of the next month, Your Marketing People will offer insider tips and tricks to help grow your business this year through strategic marketing practices. This week, we’ll begin with something every business needs: a smart marketing budget.

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What Should My Email Drip Campaign Focus On?

What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing offer, or an email series introducing them to your most popular blog posts. But email drip campaigns can be so…

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How to Write a Killer Press Release

How to Write a Killer Press Release In this digital, almost-Black Mirror world made of 280-character tweets, vlogs, and podcasts, press releases are considered an antiquated form of communications. Many marketers have spoken – press releases are on life support. However, certain studies say otherwise. Take this research, for instance, which reviewed over 100 press releases across five key technology sectors to determine how effective they are in communicating a business’ message. Results showed that press releases are effective in…

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When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage

When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s debunk what might be happening. First, we need to know: Where are you directing your paid marketing traffic? Landing leads straight to the homepage…

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3 Keys to Improving Your Lead Conversion Rate

3 Keys to Improving Your Lead Conversion Rate Conversions are the ultimate goal to any business — it’s where the money comes from, after all. What’s the point in spending your marketing dollars if they don’t convert? With the right strategy in place, you’ll be generating quality leads in no time. Follow these tips to increase your lead conversion rate and set your business up for success. 1. Finesse Your Sales Funnel The sales funnel is a helpful way to…

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How to Create an Effective Marketing Email

How to Create an Effective Marketing Email Email is an effective channel to generate leads and keep them warm, drive customers towards Calls to Action (CTA) and sustain your company’s visibility. A marketing email shouldn’t just be about the hard sell; it should also constantly give value and make an impact on the people on your mailing list. However, bombarding them with mass, generic emails without giving much thought to the form and content is a completely different story (not…

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