Marketing Tips

Smart Marketing Tips: 5 Marketing Trends That Will Explode This Year

Smart Marketing Tips: 5 Marketing Trends That Will Explode This Year The new year is here. For marketers, that means it’s time to plan your content strategy, schedule your campaigns, and, of course, salivate over all the new trends that will radically transform marketing in 2019. Below we share our top predictions for the marketing channels and trends that are going to explode this year. We tell you everything you need to know, so you can brainstorm how to work…

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Smart Marketing Tips: How to Build a High-Performing In-House Marketing Team

Smart Marketing Tips: How to Build a High-Performing In-House Marketing Team As a digital marketing agency, we understand there are clear benefits to having an in-house marketing team for your business. There’s no one who knows your brand, philosophy, and products/services better than you. Your people know who you are and where you want to go. All you need is a great marketing strategy and proper execution to get you to your destination. In the third installment of Your Marketing…

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Smart Marketing Tips: Planning Your Content Strategy for the Year Ahead

Smart Marketing Tips: Planning Your Content Strategy for the Year Ahead Did you know content marketing generates three times the ROI of paid search? If that’s not a reason to put your best foot forward when it comes to content, we don’t know what is. As we head into the new year, Your Marketing People’s Smart Marketing Tips series is designed to help you take your company’s marketing efforts to new heights. This week, we review our best tips for…

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Smart Marketing Tips: How to Determine Your Marketing Budget for the New Year

Smart Marketing Tips: How to Determine Your Marketing Budget for the New Year Happy New Year! With the hustle and bustle of the holiday season behind you, it’s time to start putting this year’s marketing goals into action. Over the course of the next month, Your Marketing People will offer insider tips and tricks to help grow your business this year through strategic marketing practices. This week, we’ll begin with something every business needs: a smart marketing budget. Your marketing…

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A Quick Guide to Increasing Last-Minute Holiday Sales Now

A Quick Guide to Increasing Last-Minute Holiday Sales Now Tick tock. There are 14 shopping days left until Christmas and even fewer days until the last ship date to ensure arrival by the big day. By now your marketing plan is steadily in place and your staff is ready to tackle the end-of-season holiday sales with endurance and grace. Before it’s too late, make sure you’ve implemented the following five steps in our last-minute holiday sales guide to increase visibility,…

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Google vs. Amazon: How to Optimize Your Holiday eCommerce Campaigns for Success

Google vs. Amazon: How to Optimize Your Holiday eCommerce Campaigns for Success Phew, you made it through Black Friday and Cyber Monday and hopefully you were able to take a little breather. Now, with just a couple weeks until your last Christmas ship date, it’s time to go, go, go! Last-minute shoppers sometimes spend weeks browsing holiday items but time is running out for them to complete their purchases, and you need to be ready to help them along. Below…

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6 Last-Minute Tips to Boost Your Black Friday Sales

6 Last-Minute Tips to Boost Your Black Friday Sales It’s only two days until Black Friday. Ek! Are you pulling your hair out yet or is it falling out on its own? Don’t worry, we have you covered on the best last-minute tips to boost your Black Friday and Cyber Monday sales. Take a look at the below checklist and follow our sales tips below to ensure you’re getting the most out of the biggest shopping day of the year!…

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What Should My Email Drip Campaign Focus On?

What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing offer, or an email series introducing them to your most popular blog posts. But email drip campaigns can be so…

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How to Write a Killer Press Release

How to Write a Killer Press Release In this digital, almost-Black Mirror world made of 280-character tweets, vlogs, and podcasts, press releases are considered an antiquated form of communications. Many marketers have spoken – press releases are on life support. However, certain studies say otherwise. Take this research, for instance, which reviewed over 100 press releases across five key technology sectors to determine how effective they are in communicating a business’ message. Results showed that press releases are effective in…

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When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage

When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s debunk what might be happening. First, we need to know: Where are you directing your paid marketing traffic? Landing leads straight to the homepage…

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