In a world where visuals are playing the leading roles and language is the understudy, it’s no wonder that a blend of the two has continued to gain popularity. The infographic is still an ideal way for businesses to simplify concepts, since the use of graphics and copy create eye-catching, digestible correlations for the reader.
In our opinion, video has definitely stolen some of the infographics’ space, but this medium still does well on Pinterest and with the right strategy in place can help you inform your customers. Just remember why you are creating an infographic and what you are trying to get across.
For our real estate investing client, we created a couple of infographics for very strategic purposes:
- Creating urgency for their database to invest now.
- Build trust by sharing a case study
How They Turned Out
Within the first 3-months of going live, these infographics saw the most traffic come from Facebook and LinkedIn. For the “3 Reasons Why You Should Invest in Single-Family Rentals Right Now” infographic, 15% of blog post sessions came from Facebook; whereas, 39% of blog post sessions came from LinkedIn for “The Life of a HomeUnion Home.” The difference in channel performance most likely has to do with the social media audience and their preferences. It’s ideal to create infographics per social media channel, once you understand your audiences.