Search Engine
Optimization for a New Site

Case Study: SEO Traffic Increased by 200%

Our client Cup4Cup reached out to us to grow their organic traffic. Cup4Cup is a unique product – it’s one of the first gluten-free flour that easily replaces traditional all-purpose flour and still delivers the taste, texture and performance. Although it’s gluten-free, you’d never know the difference. 

While they were focused on growing the business, we were focused on bringing awareness and building an online presence, so consumers could easily find this wonderful product.  

On a tight budget, we put SEO best practices in place early, which paid dividends down the line as the business grew.

6 Month SEO Plan

Month 1

  • Keyword Research
  • Competitor Analysis
  • Setting Up Google Analytics
  • Setting Up Google Webmaster Tools
  • Site Crawl Analysis
  • Content Strategy & Mapping
  • Inbound Link Profile Analysis & Cleanup
  • Robots.txt
  • 3 Content Pieces (PR, Infographic, Blog Posts, Guest posts, etc.)

Month 2

  • Optimize Homepage Content
  • Create XML Sitemap
  • Schema/Rich Snippets Markup
  • Title & Meta Tag Optimization
  • Social Media Posting & Engagement
  • Link Building Strategy & Implementation
  • 3 Content Pieces (PR, Infographic, Blog Posts, Guest posts, etc.)
  • Optimize Site Navigation Structure
  • Header (H1 - H6) Optimization

Month 3

  • Optimize All Pages
  • 3 Content Pieces (PR, Infographic, Blog Posts, Guest posts, etc.)
  • Expand Existing Page Content
  • Competitor Inbound Link Analysis
  • Guest Blogging
  • Social Media Publishing and Engagment
  • Link Building
  • Anchor Text Optimization
  • Alt Tag Optimization
  • Image Optimization
  • Reach out to Influencers to Blog about Cup4Cup

Month 4 - 6

  • 3 Content Pieces/Month (PR, Infographic, Blog Posts, Guest posts, etc.)
  • Expand Existing Page Content
  • Guest Blogging
  • Social Media Publishing and Engagement
  • Link Building
  • Reach out to Influencers to Blog about Cup4Cup

Performance Results

By month 7, we were ranked for competitive terms like “Gluten Free Flour”,  saw organic traffic increase by 202% and 157% of those customers were new customers. We were able to successfully build brand awareness and increase sales.

%
Organic Traffic
%
New Users

Piece of cake, right? Let's get your organic traffic to increase by 200% too.

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949-484-9104