One of the biggest feats business owners face is getting potential clients to submit their information over. Privacy is becoming more and more coveted, and that’s why it’s essential to provide value in exchange for information.
This is where the whitepaper comes in.
Whitepapers are typically free PDF downloads that a person can enjoy at their leisure and learn more about a certain subject matter in exchange for filling out a form with their contact information.
From our experience, the whitepaper route works extremely well for lead generation marketing as well as establishing a positive relationship from the start with the client. You are essentially giving them something of value without asking for any monetary compensation or obligations.
The key for success is making sure that your whitepapers are enticing enough for people to WANT to submit their information. And we’re experts at making quality whitepapers, just see our samples below!
How Our Whitepapers Turned Out
These white papers produced the highest conversion rates for the client, in comparison to previous ones. The reason? Relatability and emotion. Be an Investor addresses investor’s fears, and the other guides relate to two important life stages – retirement and the start of real estate investing.