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The 12 Most Helpful Apps to Have on an eCommerce Store
There are a ton of super helpful apps and features to have that help increase the performance of your store.
There are also hundreds of apps to choose from, which makes it difficult to know which ones you really need. In fact, at latest count, the Shopify app store lists over 3,200 apps!
Fear not. We’ve put together this list of the best apps to add to your eCommerce store to boost sales, increase customer retention, and promote your products!
1. Covet.pics Instagram Feed + Photo Gallery
Covet.pics transforms your eCommerce store into a gorgeous shoppable gallery, all pulled from your product photos or your Instagram feed. You can also create a loyal community by inviting customers to upload their own photos and running photo contests. Our favorite feature is the ability to build your own branded Shop Instagram page!
Price: Plans range from free to $49.99/month, with a 14-day free trial.
2. Google Shopping
This official Shopify app integrates your eCommerce store catalog with your Google Shopping account, making it easy to run Google Shopping campaigns, track performance, and adjust budget or targeting—all from within Shopify. The only downside we’ve found is that you can only run campaigns in one country. If you sell in more than one country, you will need to use a paid option.
Price: Free!
3. Instafeed
This Instagram app allows you to curate Instagram feeds to display on your eCommerce store, helping you build social proof and grow your followers at the same time. We recommend using branded hashtags to display social posts on your product pages and curate special feeds. Choose from different hashtags to create social proof and encourage shoppers to buy.
Price: Plans range from free to $19.99/month.
4. Product Reviews
This official Shopify app makes adding reviews to your eCommerce shop easy. The app automatically matches your store’s theme, so the reviews fit right in with the rest of your store design. You can add markup to your reviews so they appear in the Google search results (good for SEO!), manage how and where your reviews appear, and even import and export them to a CSV spreadsheet.
Price: Free!
5. TaxJar Sales Tax Automation
Would you rather be spending your time selling, or doing taxes for your eCommerce store? We thought so. TaxJar automagically prepares tax returns from your sales data, automatically calculating it by state and local tax. You can even file your sales tax return from the app.
Price: Plans range from $19 to $199/month, with 30-day free trial
6. Yotpo: Photo & Product Reviews
Everyone knows positive reviews drive more conversions. With the Yotpo app, you can request customer reviews from customers post-purchase, and display reviews in various widgets throughout your eCommerce store. Best of all, you can approve all reviews before they go live. And with a paid version, you can have customers submit photos to further build trust and increase your conversion rate.
Price: Free!
7. ShipStation
ShipStation is a one-stop shipping app for your eCommerce store. You can create labels and get huge discounts on rates for USPS, UPS, FedEx, and all the major shipping providers. Two other standout features include bulk label printing and automated order processing.
Price: Plans range from $9 to $159/month, with a 30-day free trial.
8. AMP by Ampify Me
This app creates AMP-friendly versions of your eCommerce store pages, speeding up your website and boosting your visibility in Google for mobile search results. The free version of the app supports AMP for products, blogs, and product category pages.
Price: Plans range from free to $499.99/month.
9. Back in Stock
Stop losing customers due to low inventory. With this app, you can notify them via email or text the minute a product is back in stock. It only takes a few minutes to set up!
Price: Plans range from free to $59/month, with a 14-day free trial.
10. Bulk Discount Code Generator
Everybody loves a sale. Give the people what they want with promo codes for your eCommerce store. With this Shopify app, you can generate sets of discount codes as large as you want for different products, influencers, sales, loyalty programs, and more.
Price: Free!
11. Image Optimizer
Big, beautiful photos are awesome for making customers want to shop your eCommerce store, but they can seriously bog down your site—and a slow site is bad for SEO. You can have the best of both worlds — premium product photography and a SEO-friendly site — with this app. It automatically optimizes your photos for fast loading without you having to lift a finger. It also includes other nice-to-have features, like alt text recommendations and image backups.
Price: Plans range from free to $24.99/month.
12. Klaviyo: Marketing Automation
Email marketing is essential for any eCommerce store. With the Klaviyo email marketing app, you can send personalized email campaigns, abandoned cart emails, and more. Plus, pour over your analytics to see how well your emails are driving sales.
Price: Free for up to 250 email contacts.
