Google Shopping Management | Your Marketing People

IMPROVE YOUR GOOGLE SHOPPING PERFORMANCE

Two shoppers leaving a store

Let’s get your products in the carts of hungry shoppers. We’ll get you ranked at the top, crushing your competition.

For the eCommerce brand, Google Shopping offers a great value for your digital marketing strategy. Shopping campaigns let you land at the top of the page on the carousel (especially for mobile users) with a visual representation of your product for customers who already have a high intent to buy.

In general, these are more qualified leads because they know what they’re searching for and are closer to making a purchase. That’s why it is so important to make sure your Shopping campaigns are operating successfully.

That’s where we can help.

The key to high-performing Shopping ads is expertise mixed with diligence. Your product feed optimizations need to be constantly improved and updated to target the right customers at just the right time. With a solid optimization strategy, your brand will stand out from your competition, resulting in more conversions and a better ROI.
Two people discussing Shopping campaign strategy

SHOPPING FEATURES

Here’s a peak into some of the optimization tactics we’ll use on your Google Shopping campaigns

Profit tracking

Profit Tracking

We identify which ads generate profit, taking cost into consideration, to ultimately increase your bottom line.

Detailed Reporting

Shopping Feed Optimization

Using SEO best practices, we’ll optimize your keywords and listings to reach your ideal audience.

Keyword Injector

Automation

We will save you time by creating rules to automate daily tasks and keep performance up.

Two marketers reviewing Shopping Campaigns on the computer
Two people who just purchased items from a store
SKU Level Insight

SKU Level Insight

We’ll improve your ROAS by identifying ads that are wasting your spend, and make suggestions on which campaigns to place more dollars into.

Intelligent Bidding

Our bid suggestion engine eliminates the headache of setting and updating bids, making sure your products are always on top.

Full Management

We provide full management of your Shopping campaigns, including creating new ads and managing existing ones, continual optimizations, and reporting.

Client Spotlight: TDOT Performance

“When we hired Your Marketing People, our Google Shopping campaigns were in the negative, and it was affecting other campaigns we had currently running. We were beginning to lose hope in the channel. Your Marketing People came in and completely turned things around, improving returns for our Shopping campaigns as well as the health of our overall account. I’ve since referred many of my professional contacts to Your Marketing People, and will continue to do so without hesitation.”
tdot performance
Charith Perera
CEO, TDotPerformance

TDot Performance is the largest source of automotive performance parts in Canada, with over 500,000 product listings. Prior to Your Marketing People taking over the account, TDot’s Shopping campaigns were running at over 50% negative ROI. Within 4 weeks, TDot Performance’s ROI was brought back to the black—leading to a 10% year-over-year increase in revenue.

Key Optimizations:

Targeting mobile vs. desktop devices separately (reduced Mobile CPC by over 60% and overall Shopping CPC by 40%).
Setting up automation rules to boost channel performance
Separating campaigns by product performance so higher-performing products gain increased impression share