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A Quick Guide to Increasing Last-Minute Holiday Sales Now

A Quick Guide to Increasing Last-Minute Holiday Sales Now Tick tock. There are 14 shopping days left until Christmas and even fewer days until the last ship date to ensure arrival by the big day. By now your marketing plan is steadily in place and your staff is ready to tackle the end-of-season holiday sales with endurance and grace. Before it’s too late, make sure you’ve implemented the following five steps in our last-minute holiday sales guide to increase visibility,…

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Google vs. Amazon: How to Optimize Your Holiday eCommerce Campaigns for Success

Google vs. Amazon: How to Optimize Your Holiday eCommerce Campaigns for Success Phew, you made it through Black Friday and Cyber Monday and hopefully you were able to take a little breather. Now, with just a couple weeks until your last Christmas ship date, it’s time to go, go, go! Last-minute shoppers sometimes spend weeks browsing holiday items but time is running out for them to complete their purchases, and you need to be ready to help them along. Below…

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6 Last-Minute Tips to Boost Your Black Friday Sales

6 Last-Minute Tips to Boost Your Black Friday Sales It’s only two days until Black Friday. Ek! Are you pulling your hair out yet or is it falling out on its own? Don’t worry, we have you covered on the best last-minute tips to boost your Black Friday and Cyber Monday sales. Take a look at the below checklist and follow our sales tips below to ensure you’re getting the most out of the biggest shopping day of the year!…

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All about Irvine CA

Where Is Irvine? Irvine is a medium-sized city that is located in Southern California. A relatively new city founded in 1971, Irvine is a planned community and is well known for being the North American headquarters of many large multinational corporations, such as Samsung, Toshiba and Kia. It is also the home of many universities and colleges, including the University of California at Irvine. The city is not far from the Pacific Ocean, and it is also close to both…

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Digital Marketing FAQ

What is digital marketing? Digital marketing is a generic term for all marketing efforts that use digital or online technologies to promote a business, product, or service. In digital marketing, companies connect with potential and current customers through a variety of channels like a company’s website, search engines, an email blast, or a social media ad. When it comes to digital marketing, the focus is on market segments, leads, prospective buyers, customers, loyal customers, brand endorsers, etc. Digital marketing encompasses…

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4 Steps to Building a Smart Video Strategy

4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When clients come to you to create video for them, they want their marketing investment to pay off—and they…

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Paid Internships Available for Orange County High School and College Students

Paid Internships Available for Orange County Students There will be no grabbing coffee for the bosses or ordering lunch for the team. This is a full-fledged marketing internship where Orange County and Los Angeles students can expect to get knee-deep in the depths of digital marketing. Students will learn and assist industry experts in a variety of fields, from social media marketing to SEO. Depending on the intern’s interests and strengths, this internship will be tailored to best help them…

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What Should My Email Drip Campaign Focus On?

What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing offer, or an email series introducing them to your most popular blog posts. But email drip campaigns can be so…

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Do You Know Where Your Social Audience Is?

Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them all equally. Social media is not “one channel fits all.” Answer these three questions to identify the best social channels…

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3 Social Media Trends Brands Are Adopting

3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much. On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s getting tougher for brands organically, too. Several social media platforms, most notably Facebook, have consistently tweaked their algorithms to…

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