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3 Social Media Trends Brands Are Adopting

3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much. On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s getting tougher for brands organically, too. Several social media platforms, most notably Facebook, have consistently tweaked their algorithms to…

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Does Your Link Acquisition Strategy Need a Refresh?

Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. Whether you’re just getting started with link building for your website, or you’re looking for a few new ideas to…

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Why You Should Adopt Accelerated Mobile Pages

Why You Should Adopt Accelerated Mobile Pages If you spend any time in the SEO world, chances are you’ve heard of Accelerated Mobile Pages, or AMP for short. Even if you’re not in SEO, you’ve likely already encountered AMP in your own Google searches, whether you realized it or not. AMP pages commonly appear in the “Top Stories” news carousel of the Google mobile results. They’re differentiated by a special card with a lightning bolt symbol in the corner: When…

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How to Use Google Analytics Data to Improve Your SEO Strategy

How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy is working as a whole – that your organic traffic is growing, and that traffic is converting and engaging with…

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UX and SEO: 3 Ways User Experience Improves Your SEO

UX and SEO: 3 Ways User Experience Improves Your SEO Over the past few years, Google has placed more emphasis on providing an excellent user experience (UX) to your website visitors. It makes sense: Google is all about helping people find what they need online. With each website they feature on page one of their search result pages (SERPs), they’re hoping they found the perfect fit that precisely answers what the searcher was looking for. Part of helping people find…

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How to Write a Killer Press Release

How to Write a Killer Press Release In this digital, almost-Black Mirror world made of 280-character tweets, vlogs, and podcasts, press releases are considered an antiquated form of communications. Many marketers have spoken – press releases are on life support. However, certain studies say otherwise. Take this research, for instance, which reviewed over 100 press releases across five key technology sectors to determine how effective they are in communicating a business’ message. Results showed that press releases are effective in…

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When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage

When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s debunk what might be happening. First, we need to know: Where are you directing your paid marketing traffic? Landing leads straight to the homepage…

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3 Keys to Improving Your Lead Conversion Rate

3 Keys to Improving Your Lead Conversion Rate Conversions are the ultimate goal to any business — it’s where the money comes from, after all. What’s the point in spending your marketing dollars if they don’t convert? With the right strategy in place, you’ll be generating quality leads in no time. Follow these tips to increase your lead conversion rate and set your business up for success. 1. Finesse Your Sales Funnel The sales funnel is a helpful way to…

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How to Create an Effective Marketing Email

How to Create an Effective Marketing Email Email is an effective channel to generate leads and keep them warm, drive customers towards Calls to Action (CTA) and sustain your company’s visibility. A marketing email shouldn’t just be about the hard sell; it should also constantly give value and make an impact on the people on your mailing list. However, bombarding them with mass, generic emails without giving much thought to the form and content is a completely different story (not…

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How to Launch Your New Site, with SEO Intact: A 12-Step Checklist

How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t want to make the mistake of ignoring SEO when launching your new website. Otherwise, you can kiss your years of…

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