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Digital Marketing FAQ

What is digital marketing? Digital marketing is a generic term for all marketing efforts that use digital or online technologies to promote a business, product, or service. In digital marketing, companies connect with potential and current customers through a variety of channels like a company’s website, search engines, an email blast, or a social media ad. When it comes to digital marketing, the focus is on market segments, leads, prospective buyers, customers, loyal customers, brand endorsers, etc. Digital marketing encompasses…

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4 Steps to Building a Smart Video Strategy

4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When clients come to you to create video for them, they want their marketing investment to pay off—and they…

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Paid Internships Available for Orange County High School and College Students

Paid Internships Available for Orange County Students There will be no grabbing coffee for the bosses or ordering lunch for the team. This is a full-fledged marketing internship where Orange County and Los Angeles students can expect to get knee-deep in the depths of digital marketing. Students will learn and assist industry experts in a variety of fields, from social media marketing to SEO. Depending on the intern’s interests and strengths, this internship will be tailored to best help them…

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What Should My Email Drip Campaign Focus On?

What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing offer, or an email series introducing them to your most popular blog posts. But email drip campaigns can be so…

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Do You Know Where Your Social Audience Is?

Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them all equally. Social media is not “one channel fits all.” Answer these three questions to identify the best social channels…

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3 Social Media Trends Brands Are Adopting

3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much. On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s getting tougher for brands organically, too. Several social media platforms, most notably Facebook, have consistently tweaked their algorithms to…

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Does Your Link Acquisition Strategy Need a Refresh?

Does Your Link Acquisition Strategy Need a Refresh? Links are one of the top 3 ranking factors for SEO, and that’s coming straight from the folks at Google. If you want your site to perform well in the search engines, you need a solid link acquisition strategy. Like many elements of SEO, building your backlink profile is a constant process. Whether you’re just getting started with link building for your website, or you’re looking for a few new ideas to…

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Why You Should Adopt Accelerated Mobile Pages

Why You Should Adopt Accelerated Mobile Pages If you spend any time in the SEO world, chances are you’ve heard of Accelerated Mobile Pages, or AMP for short. Even if you’re not in SEO, you’ve likely already encountered AMP in your own Google searches, whether you realized it or not. AMP pages commonly appear in the “Top Stories” news carousel of the Google mobile results. They’re differentiated by a special card with a lightning bolt symbol in the corner: When…

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How to Use Google Analytics Data to Improve Your SEO Strategy

How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy is working as a whole – that your organic traffic is growing, and that traffic is converting and engaging with…

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UX and SEO: 3 Ways User Experience Improves Your SEO

UX and SEO: 3 Ways User Experience Improves Your SEO Over the past few years, Google has placed more emphasis on providing an excellent user experience (UX) to your website visitors. It makes sense: Google is all about helping people find what they need online. With each website they feature on page one of their search result pages (SERPs), they’re hoping they found the perfect fit that precisely answers what the searcher was looking for. Part of helping people find…

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