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Smart Marketing Tips: How to Determine Your Marketing Budget for the New Year

With the hustle and bustle of the holiday season behind you, it’s time to start putting this year’s marketing goals into action. Over the course of the next month, Your Marketing People will offer insider tips and tricks to help grow your business this year through strategic marketing practices. This week, we’ll begin with something every business needs: a smart marketing budget.

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A Quick Guide to Increasing Last-Minute Holiday Sales Now

Tick tock. There are 14 shopping days left until Christmas and even fewer days until the last ship date to ensure arrival by the big day. Before it’s too late, make sure you’ve implemented the following five steps in our last-minute holiday sales guide to increase visibility, traffic, and sales volume in the upcoming weeks.

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6 Last-Minute Tips to Boost Your Black Friday Sales

It’s only two days until Black Friday. Ek! Are you pulling your hair out yet or is it falling out on its own? Don’t worry, we have you covered on the best last-minute tips to boost your Black Friday and Cyber Monday sales. Follow our checklist and our sales tips to get the most out of the biggest shopping day of the year!

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All about Irvine CA

Where Is Irvine? Irvine is a medium-sized city that is located in Southern California. A relatively new city founded in 1971, Irvine is a planned community and is well known for being the North American headquarters of many large multinational corporations, such as Samsung, Toshiba and Kia. It is also the home of many universities and colleges, including the University of California at Irvine. The city is not far from the Pacific Ocean, and it is also close to both…

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Digital Marketing FAQ

What is digital marketing? Digital marketing is a generic term for all marketing efforts that use digital or online technologies to promote a business, product, or service. In digital marketing, companies connect with potential and current customers through a variety of channels like a company’s website, search engines, an email blast, or a social media ad. When it comes to digital marketing, the focus is on market segments, leads, prospective buyers, customers, loyal customers, brand endorsers, etc. Digital marketing encompasses…

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4 Steps to Building a Smart Video Strategy

4 Steps to Building a Smart Video Strategy When done right, video increases a customer’s understanding of what a brand does, what makes them different, and why they should buy in. That kind of understanding leads to increased awareness, engagement, and of course, sales. It’s no surprise over half of marketers believe video is the channel that delivers the best ROI. When clients come to you to create video for them, they want their marketing investment to pay off—and they…

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