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Is Your In-House Marketing Team Limiting Your Growth?

Is Your In-House Marketing Team Limiting Your Growth? Maybe you’re experimenting with Google AdWords, but suffering from a low CTR on your ads. Or you started posting on Instagram lately, but you’re not getting any engagement. Some of your marketing channels are performing excellently, but for others, it feels more like you’re marketing for the sake of marketing… without any clear direction behind why you’re doing it. Sound familiar? These are all signs you could benefit from some outside marketing…

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Are You Missing Out on Sales Without Influencer Marketing?

Are You Missing Out on Sales Without Influencers? With Facebook surpassing 1.8 billion in active users and Instagram drastically growing to over 600 million at the end of last year, social media is definitely the place to find your next buyers. But how do you get them to trust you right away? Influencer Marketing. This type of marketing allows you to build trust almost immediately by having an influencer in your space vouch for your product to their fanbase. With the…

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The Great Debate – One CTA or Multiple for Landing Pages

The Great Debate – One CTA vs Multiple for Landing Pages This argument has brought out the good, the bad, and the ugly in marketers and product teams. On one side, you have the landing page with one form, one call-to-action (CTA) that funnels leads down a direct path of completion. On the other side, you have the landing page that offers multiple paths or CTAs that have the user deciding on where they want to go and what they want to do.…

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Pay-Per-Click Strategy: Adding Negative Keywords

The Importance of Negative Keyword Auditing in Pay-Per-Click Campaigns Despite its name, negative keywords are actually a good thing for you, your wallet, and your pay-per-click campaigns. Negative keywords enable you to curb undesirable traffic and clicks that aren’t performing in your pay-per-click campaigns. This, of course, can save you money. How Negative Keywords Work When you add negative keywords at the ad group or campaign level, you are telling the search engine, like Google, that you do not want to…

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Is Your Local Business Showing Up on Mobile Searches?

Is Your Local Business Showing Up on Mobile Searches? Early 2015, Google announced that because people are using mobile devices to find local businesses, that they will start using mobile-friendliness as a ranking signal. Take a look at the comScore chart on the right. Notice how mobile global users surpassed desktop users in 2014. With this upward trend of increased mobile searches year over year, it’s reached a point where business owners can’t ignore it anymore. Showing up on mobile searches…

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What’s Going to Explode in Marketing this Year

What’s Going to Explode in Marketing this Year 2017 came in with a fierce fury, and continues to be full of surprises. Good or bad, 2017 is here and it’s sticking around for awhile. 365 days to be exact. So what can we expect in 2017? Our crystal ball won’t give away too much, but we can give you some insight into what we foresee will be explosive in 2017 for marketing. Hold on tight, it’s going to be a thrilling…

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