Blog

A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales

A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins well before Black Friday – heck, even well before November. In the weeks to months before Black Friday, here’s what…

0
Read More

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to be using their paid services. Organic reach on Facebook is now lower than 2 percent, so if you want customers…

0
Read More

Does Your Paid Search Strategy Need an Update?

Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you think you’ve got a handle on it, it’s hard to know if your strategy is truly optimized. Are you bidding…

0
Read More

Quickly Improve Your SEO With These 5-Minute Tasks

Quickly Improve Your SEO With These 5-Minute Tasks There are small things you can do every day that make a real positive impact on your SEO. If you’ve got a few minutes to spare, spend it on any one of these. 1. Supercharge your images While Google can’t read your images, they can read the filename, title, and alt tag of your image, so add some keywords in there! When you save an image, use a keyword optimized name and…

0
Read More

5 Essential Elements for a Killer Brand Video

5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands they love. Best of all, you don’t need to have a film degree to make a compelling video for your…

0
Read More

Top 5 Ways Business Owners Can Stretch Their Marketing Dollars Further

Top 5 Ways Business Owners Can Stretch Their Marketing Dollars Further As a business owner, you’re pressed for time at every turn and you’re constantly watching the bottom line. You know a solid marketing plan can help generate brand presence, improve ROI, and build customer trust. But it’s easy to make a mistake and watch your time and marketing dollars yield little or, worse, no return. Here are 5 effective ways you can stretch your marketing dollars further and achieve…

0
Read More

Is Your In-House Marketing Team Limiting Your Growth?

Is Your In-House Marketing Team Limiting Your Growth? Maybe you’re experimenting with Google AdWords, but suffering from a low CTR on your ads. Or you started posting on Instagram lately, but you’re not getting any engagement. Some of your marketing channels are performing excellently, but for others, it feels more like you’re marketing for the sake of marketing… without any clear direction behind why you’re doing it. Sound familiar? These are all signs you could benefit from some outside marketing…

0
Read More

Are You Missing Out on Sales Without Influencer Marketing?

Are You Missing Out on Sales Without Influencers? With Facebook surpassing 1.8 billion in active users and Instagram drastically growing to over 600 million at the end of last year, social media is definitely the place to find your next buyers. But how do you get them to trust you right away? Influencer Marketing. This type of marketing allows you to build trust almost immediately by having an influencer in your space vouch for your product to their fanbase. With the…

0
Read More

The Great Debate – One CTA or Multiple for Landing Pages

The Great Debate – One CTA vs Multiple for Landing Pages This argument has brought out the good, the bad, and the ugly in marketers and product teams. On one side, you have the landing page with one form, one call-to-action (CTA) that funnels leads down a direct path of completion. On the other side, you have the landing page that offers multiple paths or CTAs that have the user deciding on where they want to go and what they want to do.…

0
Read More

Pay-Per-Click Strategy: Adding Negative Keywords

The Importance of Negative Keyword Auditing in Pay-Per-Click Campaigns Despite its name, negative keywords are actually a good thing for you, your wallet, and your pay-per-click campaigns. Negative keywords enable you to curb undesirable traffic and clicks that aren’t performing in your pay-per-click campaigns. This, of course, can save you money. How Negative Keywords Work When you add negative keywords at the ad group or campaign level, you are telling the search engine, like Google, that you do not want to…

0
Read More
949-484-9104