We are a Google Ads agency that manages paid search, Performance Max, Shopping, and YouTube campaigns for mid-market brands spending between $25,000 and $500,000 per month on Google. Every account is led by a senior strategist, not a junior media buyer. We build paid search programs that are measured against incremental revenue, not just whatever Google reports in its own platform.
Most Google Ads accounts have three problems underneath the surface. First, Performance Max is eating branded search and inflating ROAS. Second, Smart Bidding is optimizing to weak conversion signals. Third, no one has tested whether the paid search spend is even incremental, you would probably have gotten most of those orders anyway.
The result looks fine in the Google Ads interface and broken in GA4 and your P&L. A serious paid search program fixes the measurement first, then the structure, then the bids.
TAKE THE NEXT STEP
A structured audit that shows the five most common ways Google Ads accounts quietly waste 20-35% of spend, and how to plug each leak.
A Google Ads agency plans, builds, and manages paid campaigns across Google Search, Performance Max, Shopping, Display, and YouTube. Full-service agencies also handle product feeds, measurement setup, landing page recommendations, and reporting that ties spend to incremental revenue.
Mid-market Google Ads management typically ranges from $2,500 to $12,000 per month depending on spend and complexity. Grow YMP engagements start at $2,500 per month for senior-led management, with feed work and landing page builds scoped separately.
Performance Max works well when it is carefully structured with brand exclusions, clean data feeds, and strong value signals. Without those, it cannibalizes branded search and inflates reported ROAS. We audit Performance Max on every engagement before recommending how to use it.
Search and Shopping usually show profitable signal within 14 to 21 days. Performance Max and YouTube need 30 to 45 days of learning. Full-program transformations (incrementality, feed rebuilds, measurement) typically take 90 days.
Yes. Every Grow YMP client retains 100% ownership of their Google Ads, Merchant Center, and GA4 accounts. We work inside your accounts, never ours.
We do. Running paid search and SEO together is how you stop paying Google for traffic you could earn, and how you keep ranking keywords alive when paid spend pulls back. Our SEO and AEO service is designed to plug into your paid search program.
Yes. For B2B clients we import offline conversions and MQL-to-SQL-to-Closed-Won values from HubSpot or Salesforce back into Google Ads, so Smart Bidding optimizes to pipeline and revenue instead of form fills.
Book a free Google Ads audit. You leave with a written diagnostic, a prioritized fix list, and a 90-day plan, no pitch required.
TAKE THE NEXT STEP
A structured audit that shows the five most common ways Google Ads accounts quietly waste 20-35% of spend, and how to plug each leak.
Senior-led Google Ads, Performance Max, Shopping, and YouTube for mid-market DTC and B2B. Transparent reporting. Real accountability.
Managing Google Ads accounts spending $25K to $500K per month across DTC and B2B.
We are a Google Ads agency that manages paid search, Performance Max, Shopping, and YouTube campaigns for mid-market brands spending between $25,000 and $500,000 per month on Google. Every account is led by a senior strategist, not a junior media buyer. We build paid search programs that are measured against incremental revenue, not just whatever Google reports in its own platform.
Most Google Ads accounts have three problems underneath the surface. First, Performance Max is eating branded search and inflating ROAS. Second, Smart Bidding is optimizing to weak conversion signals. Third, no one has tested whether the paid search spend is even incremental, you would probably have gotten most of those orders anyway.
The result looks fine in the Google Ads interface and broken in GA4 and your P&L. A serious paid search program fixes the measurement first, then the structure, then the bids.
We split branded and non-branded spend so Performance Max and brand search are not double-counting each other or cannibalizing organic.
We feed Smart Bidding high-quality signals (value-based bidding, enhanced conversions, offline conversion imports) so the algorithm optimizes to revenue, not leads.
Your product feed is the single most important lever in ecom Google Ads. We rebuild titles, supplemental feeds, and custom labels to unlock the 20-30% you are currently leaving in Shopping.
Geo-holdouts, conversion lift tests, and ghost bidding experiments to prove what is actually incremental, and kill what is not.
“Our Google Ads spend finally matches what we see in the P&L. The Grow YMP team treats our account like it is theirs.”
A structured audit that shows the five most common ways Google Ads accounts quietly waste 20-35% of spend, and how to plug each leak.
A Google Ads agency plans, builds, and manages paid campaigns across Google Search, Performance Max, Shopping, Display, and YouTube. Full-service agencies also handle product feeds, measurement setup, landing page recommendations, and reporting that ties spend to incremental revenue.
Mid-market Google Ads management typically ranges from $2,500 to $12,000 per month depending on spend and complexity. Grow YMP engagements start at $2,500 per month for senior-led management, with feed work and landing page builds scoped separately.
Performance Max works well when it is carefully structured with brand exclusions, clean data feeds, and strong value signals. Without those, it cannibalizes branded search and inflates reported ROAS. We audit Performance Max on every engagement before recommending how to use it.
Search and Shopping usually show profitable signal within 14 to 21 days. Performance Max and YouTube need 30 to 45 days of learning. Full-program transformations (incrementality, feed rebuilds, measurement) typically take 90 days.
Yes. Every Grow YMP client retains 100% ownership of their Google Ads, Merchant Center, and GA4 accounts. We work inside your accounts, never ours.
We do. Running paid search and SEO together is how you stop paying Google for traffic you could earn, and how you keep ranking keywords alive when paid spend pulls back. Our SEO and AEO service is designed to plug into your paid search program.
Yes. For B2B clients we import offline conversions and MQL-to-SQL-to-Closed-Won values from HubSpot or Salesforce back into Google Ads, so Smart Bidding optimizes to pipeline and revenue instead of form fills.
Book a free Google Ads audit. You leave with a written diagnostic, a prioritized fix list, and a 90-day plan, no pitch required.