Started by Henry Liu, Cangshan Cutlery is an award-winning knife purveyor dedicated to combining the best strengths, qualities, and beauties of Western and Japanese-style knives. It was created from a passion for good design, the perfect balance between forward-thinking aesthetics that speak to the design conversations happening in the industry now, and the foundational, practical function needed by professionals. They have won 31 design awards, and are loved and used by Thomas Keller and Michelin star restaurants. Upgrade your cutlery to Cangshan Cutlery.
eCommerce Shopify Site Launch
Paid Search ROAS Improves from less than 1 to 4+ One Month After Site Launch
Challenge
When Cangshan Cutlery came to Your Marketing People, their website was more heavily focused on wholesalers rather than direct-to-consumers. The lengthy checkout process was deterring direct orders and causing low return on ad spend for all marketing channels.
Solution
With COVID happening, Your Marketing People recommended utilizing Shopify for a better cart experience and helped build the site from the ground-up.
After launching the Cangshan Cutlery Shopify website, Your Marketing People saw a huge impact while also managing the Paid Search Ads. After just one month, Cangshan Cutlery’s website conversion rate went from less than 1% to a profitable 2.4%. Paid Search generated 16 times more revenue than the months prior while ROAS improved from less than 1 to over 3.5 in the first month and over 4 after the second month.
Results
16
More Revenue With Paid Ads
250
Increase In Paid Search ROAS
200
Increase In Site Conversion Rate
