CIVIC Financial Services is a prominent financial real estate company with 13 branches, lending in 20 states and in the District of Columbia. They provide Mortgage Brokers and Real Estate Investors with a fast and cost-effective funding source for their real estate investment needs.
Growth-Focused Advertising for National Real Estate Company
105% Higher in Conversions with Only 30% Increase in Ad Cost
Challenge
IN 2017, CIVIC FINANCIAL SERVICES APPROACHED YOUR MARKETING PEOPLE TO ASSIST IN EXPANDING THEIR REACH AND ESTABLISHING THEIR BRAND AS A MAJOR PLAYER IN THE REAL ESTATE SECTOR. THEY WERE LOOKING FOR A FAST AND VERSATILE PARTNER TO SET-UP THEIR PAID SEARCH EFFORTS FOR SUCCESS.
Solution
With a strong background in real estate and ability to be agile, Your Marketing People was approached by the team at CIVIC Financial Services to help set-up and manage their Google ad account. Over the last four years, Your Marketing People has made tremendous improvements in boosting their quality score. Just this past year, YMP reduced their CPC by 35%, and dropped their Cost per Lead by 36% by continuing A/B split tests and optimizing the account. With only 30% increase in spend, YMP achieved:
Year-Over-Year Results
76
Impression Increase
100
Click Increase
105
Conversion Increase
“The team at Your Marketing People is an indispensable part of the CIVIC Financial Services’ marketing endeavors. From expert knowledge to up-to-the-minute industry insight, our paid search marketing success is absolutely a direct result of Your Marketing People’s incredible level of work. They are an absolute pleasure to work with. I couldn’t recommend them more!”
Ian Rosenberg | Digital Marketing Specialist, CIVIC Financial Services
