Premier Catch is women-owned and family-operated in the Pacific Northwest. Sourcing sustainable, wild-caught seafood from Alaska and the Washington/Oregon coast, Premier Catch offers seafood including Alaskan King Salmon, Dungeness Crab, Weathervane Scallops, Snow Crab Meat, and more.
Revenue Growth for Online Seafood Retailer
Holistic Marketing Approach Increased Overall Revenue 78% YOY
Challenge
Premier Catch engaged Your Marketing People with a strategic goal in mind: to enhance their online sales and cultivate a robust digital marketing presence. As they ventured into the online realm, a territory unfamiliar to their business, they recognized the need for a proficient partner to spearhead the expansion of their performance and multi-channel marketing strategies. While they had briefly explored paid search, the experience underscored the importance of optimizing their expenditure and establishing a solid organic footprint on Google. In light of these aspirations, Premier Catch proactively sought out the expertise of Your Marketing People (YMP) to guide and empower their endeavors.
Solution
Your Marketing People implemented a holistic marketing approach that included a paid social, paid search, and SEO strategy working together to drive revenue growth.The impact was swift and remarkable. Within the first month of turning these channels on, overall business revenue grew by 50% and an additional 30% in month 2. Even after taking seasonality into account, the numbers showed that year-over-year by month 2, revenue grew 78%. Where they really saw traction was after turning on paid social advertising, which produced outstanding results in just the first 2 months of running.
First 2-Month Results of Paid Search
100
Increase in Impressions
79
Increase in Clicks
139
Increase in Revenue
“We cannot recommend Your Marketing People enough! Their team is top-notch and their responsiveness and service is outstanding. They took the time to really understand our business and have far exceeded our expectations. We see strong results from our paid ads, our organic site traffic has increased, and our conversation rate is up dramatically. Couldn't be happier with YMP!”
Joci
