ADDING THE PRO IN PRODUCT VIDEOS
Did you know that 64% of consumers make a purchase after watching branded social videos?* Yes, videos can be very impactful, especially when paired with a fantastic eCommerce product like yours and beautifully-captured lifestyle shots. A well-done video adds depth to a product and tells a vibrant story more than just photography alone.
With a strong product video, people get a closer look, see your product from multiple angles, and feel like they can actually touch the product before ordering. Couple that with lifestyle footage, and shoppers won’t be able to stop imagining themselves owning or sporting your product. When it comes right down to it, video ultimately answers the consumer’s question, “Why do I need this product in my life?”
That’s exactly why Roam Often, a new travel eCommerce company, focused on video to get their brand off the ground.
*Source: tubularinsights
SHOWCASE YOUR PRODUCTS TO INCREASE CONVERSIONS
The story of Roam Often comes down to three tangled necklaces, but the brand is so much more than that. Roam Oftten was built on the belief of empowering female travelers to inspire style everywhere they roam by offering stylish and functional travel accessories.
As a brand new company, using video was not only a great way to demonstrate their products in a lively way, but to portray their sentiment and exude their wanderlust vibe. Your Marketing People (YMP) shot the video locally in the picturesque beach city of San Diego, California. Instead of using actors, YMP chose to use real people who use the product to add authenticity to the brand and strengthen the image of who they design for — bold and stylish travelers.
