With over 10 years of experience in data security, PacGenesis partners with the top providers of cybersecurity and high-speed file transfer solutions to enable businesses to work faster and more securely, including IBM and Irdeto.
Quality Lead Generation for Data Security Company
Strategic Digital Marketing Increased Traffic 3X from Previous Year
Challenge
HAVING CLOSE PARTNERSHIPS WITH SOME OF THE LARGEST PLAYERS IN THE TECH SPACE, PACGENESIS HAD THE EXPERTISE TO BE RECOGNIZED AS AN INDUSTRY LEADER, BUT LACKED THE BRAND AWARENESS. THEY NEEDED TO EXECUTE A STRATEGIC MARKETING PLAN TO SHOWCASE THEIR PRODUCT AND HIGHLIGHT THEIR POSITIVE REPUTATION.
Solution
After laying the foundation with a new and sleek website, Your Marketing People built a solid digital marketing strategy to establish PacGenesis as a leader in the space. First, Your Marketing People (YMP) focused on generating high-quality leads by marketing to the right people through interest-based targeting on LinkedIn. YMP diligently tested multiple ads and call-to-actions to find which ones resonated with their target audience. Knowing that paid advertising methods are better with organic search (SEO) efforts, YMP focused on creating quality content and generating high-domain authority inbound links to increase rankings and overall website presence on search engines. It only took one quarter to see stellar results.
Quarter-Over-Quarter Results
75
Decrease in CPL (LinkedIn)
188
Increase in Lead Volume (LinkedIn)
1
Page Organic Keyword Rank (on Google)
PacGenesis Wins 2021 IBM Beacon Award
The IBM Beacon Awards recognize Business Partners worldwide who integrate IBM technologies and services into solutions that break new ground, drive innovation, and take the world forward. These awards, like the Award of Digital Marketing Excellence, are given to partners who demonstrate resilience, excellence, and a commitment to build, service, and sell technology advantages to help clients.
