South university has 70 campuses located across six states, as well as online programs. The private, non-profit institution offers flexible programs for a diverse student population at the doctoral, master’s, bachelor’s, and associate levels, with specialties in nursing and business.
Growth-Focused Advertising for Higher Education
Holistic Approach to Online Advertising Boosts University Application Rate by 46%
Challenge
With the primary goal of enrolling more students, south university needed to grow brand awareness, increase site visits, and ultimately drive more applications.
Solution
Your Marketing People developed a comprehensive marketing strategy that tied their disparate channels together and optimized them for each stage of the student lead cycle, from lead to application to enrollment. The strategy was complex and targeted prospective students across the country for their 70 ground locations, online program, and specific specialties. And it was executed quickly, since the start date for the next school year was looming.
Results
46
Increased Applications
32
Lifted Conversion Rate
1000
Increase in Inquiry Rate
”Your Marketing People implemented cross-channel optimization strategies that continue to generate new student enrollments for the university's campuses and online programs, at a lower cost per acquisition.
Jeffrey Beamon
