TDot Performance

Refueled Digital Marketing Strategy Yields Up to 72% Channel Revenue Lift for Auto Retailer

Your Marketing People Revs Up Revenue with Holistic, Multichannel Approach

Lift Conversions across all marketing initiatives

Improve Google Shopping Revenue 300%

Increase organic search traffic by 30% and revenue by 50%

Optimize spend across multiple channels

For eCommerce retailers to succeed, they need to target all aspects of the online funnel-from search engines to the inbox. They need to attract shoppers with Google PPC and Shopping ads, nurture repeat sales with email drip campaigns, and capture conversions at all stages of the funnel through SEO. SEM and Google Shopping build brand, product, and service exposure in the search engines. These channels are essential for capturing qualified leads who know the product they want and are ready to convert now. For customers who need a bit more convincing, or are simply in the earlier stages of research, SEO and email marketing are the way to go.

Sounds simple enough, but here's where things get tricky: big e-retailers often have product catalogs totaling in the hundreds to thousands.

Our client, TDot Performance, is one such retailer. As the largest source of automotive performance parts in Canada, they sell products from over 250 brands to auto enthusiasts across the country.

“Like any business, we’re affected by seasonal ebbs and flows. Your Marketing People works that into our digital strategy, pushing different products during various times of the year to maximize our returns. Their optimizations continue to pay off today. Over a year later, and we are still growing our year over year organic sessions by at least 30% and revenue by 20%. After being a lackluster channel for years, our email marketing is now one of our largest drivers of sales!”

-Charith Perera
CEO of TDot Performance

The Results

By fine-tuning their strategy and shifting spend to where it mattered, our optimizations drove swift lifts in
revenue, conversion rate, and traffic for TDot Performance-all for a lower cost and better ROI.

  • Within 4 weeks: We brought their Google Shopping ROI from red to black,
    leading to a 10% year-over-year increase in revenue. At the same time, we
    decreased their Mobile CPC by 60% and their overall Shopping CPC by 40%.
  • Within 4 months: Our SEO efforts drove a 45% revenue increase, 12% lift in conversion rate, and 24% boost in organic traffic.
  • Within 1 year: Our paid search adjustments led to a 39% increase in revenue. Our budget optimizations allowed TDot Performance to bid to the top of page 1 for their best-performing manufacturer campaigns, while maintaining a branded impression share above 96%. Meanwhile, they enjoyed a 72% overall increase in email marketing revenue, thanks to 106% and 175% revenue lifts from abandoned cart and holiday email campaigns, respectively.

Email

72

Increase in Overall Channel Revenue

175

Increase in Holiday Campaign Revenue

106

Increase in Abandoned Cart Revenue

SEO

45

Increase in Q/Q Channel Revenue

12

Increase in Conversion Rate

24

Increase in Traffic

SEM

39

Increase in Revenue

96

Lift in Branded Impression Share

Google Shopping

60

Decrease in Mobile CPC

40

Decrease in Overall Shopping CPC