Is Performance Max Right For You?
Is Performance Max right for your brand? Resources: https://blog.google/products/ads-commerce/performance-max/ The end of shopping campaigns is near. But don’t panic. Google has announced as they will be retiring Google shopping, a new campaign that came out of beta is supposed to take over. It’s known as Performance Max. Google introduced Performance Max campaigns in 2020. It allows brands to reach customers …
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How to Put Ads on YouTube
When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
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Google Conversion Tracking
When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
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Benefits of an SEO Agency
SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
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Optimize for Google Core Web Vitals Update
- Google
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Google
- January 22, 2021
If you keep up on marketing news, you may have heard of the Google Core Web Vitals update happening this year. This announcement has shaken up the SEO world, and marketers are scrambling to make sure their sites are prepared in time. Whether you’re still confused by what “core web vitals” even means, or you’re already panicking, we’re here for …
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Data-Driven Attribution Model on Google
Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it. But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads. In other words, it’s the …
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How to Create an Effective Marketing Email
- Marketing Tips
- February 19, 2018
How to Create an Effective Marketing Email Email is an effective channel to generate leads and keep them warm, drive customers towards Calls to Action (CTA) and sustain your company’s visibility. A marketing email shouldn’t just be about the hard sell; it should also constantly give value and make an impact on the people on your mailing list. However, bombarding …
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Is Your Local Business Showing Up on Mobile Searches?
Is Your Local Business Showing Up on Mobile Searches? Early 2015, Google announced that because people are using mobile devices to find local businesses, that they will start using mobile-friendliness as a ranking signal. Take a look at the comScore chart on the right. Notice how mobile global users surpassed desktop users in 2014. With this upward trend of increased mobile …
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What’s Going to Explode in Marketing This Year
- Marketing News
- February 1, 2017
What’s Going to Explode in Marketing This Year 2017 came in with a fierce fury, and continues to be full of surprises. Good or bad, 2017 is here and it’s sticking around for awhile. 365 days to be exact. So what can we expect in 2017? Our crystal ball won’t give away too much, but we can give you some insight …
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