One in four people use TikTok to find new brands. What’s more, 67% of people make a purchase after discovering a new brand. If you’re looking to grow your audience or your sales (or both), you probably already have a brand presence on TikTok. You might even have a solid content calendar in place, posting short-form videos that perfectly capture …
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TLDR: Ready to learn how to go live on TikTok? This comprehensive guide covers everything you need to know about streaming on TikTok, from accessing the TikTok Live Studio feature to maximizing engagement during your live session. To start your live stream, simply open the TikTok app, tap the Plus button, and swipe to LIVE—but you’ll need at least 1,000 …
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TL;DR / Summary Looking to level up your TikTok game? This article breaks down exactly how to choose the best TikTok hashtags, including evergreen favorites like #fyp, #foryou, #viral, #foryoupage, #tiktok, #fy, #trending, #funny*, and more (yourmarketingpeople.com). Here’s what you need to know: Why it works: By using the best hashtags, you boost your chances of being discovered. Combine them …
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TL;DR:TikTok FYP (For You Page) is the first screen you see when opening TikTok. It’s a personalized, algorithm-driven feed that surfaces videos tailored to your interests. Creators hope their clips land on the FYP TikTok by using strategies like short hooks, trending sounds, and hashtags, including #fyp tiktok or #for you page, to boost visibility and engagement. If your brand …
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Social media isn’t just about posting photos anymore—it’s about creating an engaging brand presence that resonates with shoppers. Shoppers turn to Instagram, TikTok, Facebook, and Pinterest for inspiration, entertainment, lifestyle advice, and product discovery. To succeed, brands need a strategy that meets them where they are. Here’s how to build a social media presence that truly connects with U.S. shoppers. …
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Managing social media accounts across multiple locations presents unique challenges. You want to maintain a consistent brand voice, but be able to respond to local customers’ needs and show that you’re in on local slang, events, and memes. So, how do brands with multiple locations accomplish this? With a social media strategy that mixes centralized oversight with localized content. Read …
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Looking for some creative sparks for your social media calendar? Have you been searching through Meta Business Suite or taking Facebook polls to figure out ways to connect with your target audience? You’ve landed in the perfect spot. We’ve curated the ultimate compilation of social media holidays for 2023. No matter the nature of your business or the content you’re …
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A lot goes into a successful social media ad, from your targeting criteria and ad goals to your call-to-action and landing page URL. But one of the most important elements is the meat of the social media ad itself: the copy and visuals that make people want to click. So, what should you include in your ads to make them …
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It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming. But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the …
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TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok. Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and …
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