Executive Summary: Claude Opus 5 launched July 24, 2026, and the marketing world produced its takes before lunch. Most of them are wrong in the same direction: they treat a launch-week model as a settled quantity and quote benchmarks as if the numbers were final. They are not. This is an early read, and every figure here is provisional. The …
At Your Marketing People, we’re always paying attention to how brands show up. Not just online, but in person too. This week, YMP co-founders Alisha Chocha and Ishani DePillo attended Atlanta Market, one of the biggest trade events for home, gift, and lifestyle brands. It was an incredible opportunity to explore emerging trends, connect with businesses, and see firsthand how …
Executive Summary Keyword bidding means choosing search terms and setting a maximum cost per click to enter Google’s ad auction. The highest bid doesn’t win automatically. Ad Rank blends your bid with ad relevance and landing page quality, so better ads beat bigger budgets. Set your starting bid with math, not guesswork: target CPA × expected conversion rate. Launch with …
You’ve heard the stats. For every $1 spent on email marketing, businesses enjoy an average return of $36. The ROI of email marketing is undeniable. No wonder it’s considered one of the three essential forms of digital marketing. But, launching a new marketing channel can feel daunting — especially if you don’t have experience with marketing emails. That’s where this …
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