Paid Social Agency/Services

November 7, 2026

Executive Summary: Your Marketing People is a paid social agency built in the Irvine, California tech corridor, with campaigns managed across Meta, TikTok, LinkedIn, Pinterest, YouTube, and X. Our team carries decades of combined paid media experience serving brands throughout the US, Canada, UK, and EU. We pair early-adopter AI tooling with human-led strategy, which translates to tighter campaigns, honest reporting, and an account lead who knows your business from first touch to scale.

Paid Social Advertising, Built in the Irvine Tech Corridor

Your Marketing People runs paid social campaigns for brands that need real strategy, honest measurement, and a team that answers the phone. Our headquarters sits in the Irvine Spectrum, a few minutes from the 405/5 junction and John Wayne Airport, inside one of Southern California’s densest technology and consumer-brand corridors.

We are not a local-only shop. Our active client roster spans ecommerce DTC brands, SaaS and ERP platforms, cybersecurity firms, luxury home goods, premium fragrance, outdoor and performance brands, financial services, and family and baby brands with operations across North America and Europe. Campaigns we actively manage touch over 40 markets across the US, Canada, UK, and continental EU.

Being physically in Irvine means something our clients notice: we work inside the same tech and consumer market many of them are trying to win in, and we have the proximity, infrastructure, and talent pipeline that comes with operating minutes from Google Irvine, UCI, and the Irvine Business Complex.

Request a free paid social audit

Paid Social Platforms We Manage

Every major paid social platform lives in our stack. Each one has a place in the mix when the audience, offer, and funnel stage justify it.

Meta Ads (Facebook Ads Agency Services for Facebook and Instagram)

Meta is the deepest, most-used paid social channel in our stack, and most clients come to us as a Facebook ads agency first before expanding into other platforms. We manage Facebook Ads, Instagram Ads, Messenger placements, Reels, Stories, and Marketplace across the full Meta inventory. Account builds include pixel and Conversions API setup, catalog sales for ecommerce, lead generation forms, Advantage+ Shopping campaigns, and creative testing frameworks that scale what works and retire what does not.

TikTok Ads

Short-form video has moved from novelty to essential paid channel. We run TikTok Ads for brand awareness, Spark Ads amplification of organic content, catalog sales, lead generation, and influencer collaboration flows. Creative strategy matters more here than almost anywhere else, so our build always starts with the creative brief, not the targeting.

LinkedIn Ads

LinkedIn is expensive per click and unmatched for B2B targeting. We run Sponsored Content, Message Ads, Lead Gen Forms, ABM campaigns against account lists, and job-title-targeted retargeting for SaaS, ERP, cybersecurity, and professional services clients.

Pinterest Ads

Pinterest sits in a specific sweet spot: planning-mode intent for home, beauty, fashion, food, wellness, and wedding verticals. For the right brands it outperforms Meta on cost per acquisition. Shopping campaigns, Idea Ads, and Standard Pins are all part of the build.

X Ads

Smaller in volume than Meta or TikTok, useful for tech, SaaS, and news-adjacent audiences. We use it selectively and never as a default.

YouTube and Programmatic Video

YouTube handles the video side of Google Ads, but we include it in paid social scope because the creative, audience, and measurement logic overlaps heavily. Skippable in-stream, bumper ads, Shorts placements, and YouTube Select all live here.

Snapchat Ads

Specific audience utility, particularly for Gen Z-focused consumer brands and location-based offers. We recommend when the audience data supports it.

What a Paid Social Agency Actually Does

Good paid social is not button-pushing inside Ads Manager. It is a series of connected decisions that compound over time.

Strategy Before Setup

Before anything launches, we map the business economics and the funnel: average customer value, repeat purchase rate, close rate (for lead gen), sales cycle, qualified lead criteria, follow-up process. Paid social that is not anchored to those numbers is spending without knowing what success looks like.

Account Structure and Campaign Build

Campaigns organized by intent and funnel stage. Prospecting, retargeting, catalog sales, customer acquisition, customer retention, brand awareness. Each campaign gets its own objective, bid strategy, audience structure, and creative set. Nothing lumped together where you cannot read what is working.

Creative Development and Testing

Paid social is a creative channel more than a targeting channel in 2026. Platform algorithms do a lot of the targeting work; creative is what still differentiates. We develop concepts, write scripts and copy, coordinate production (static, video, UGC-style), and run structured testing frameworks that isolate what moves CTR, CPM, CVR, and ROAS.

Pixel, CAPI, and Measurement Setup

Server-side tracking via Meta’s Conversions API, TikTok’s Events API, LinkedIn Insight Tag, and Pinterest Tag. Offline conversion imports from CRM where available. Without clean server-side tracking in 2026, paid social is guesswork.

Ongoing Optimization

Daily budget pacing, weekly creative review, biweekly audience and placement rebalancing, monthly strategic review. Automated rules for budget pacing and creative rotation, with human review on every scale or pause decision.

Reporting and Communication

Monthly reports written by the human running your account. Spend, conversions, cost per result, ROAS, creative performance by asset, audience performance, learnings, and next tests. Weekly check-ins and direct account-lead access are standard, not upgrades.

Industries We Run Paid Social For

Our client mix spans both consumer and B2B, with deep experience in a handful of verticals.

Ecommerce and DTC Brands

Meta catalog sales, Advantage+ Shopping, TikTok Shop integrations, Pinterest Shopping, feed optimization, creative testing at scale. Focus on profitability per SKU and contribution margin rather than blended ROAS vanity numbers.

Fashion, Apparel, and Bodywear

Apparel is creative-first. We run campaigns for DTC apparel brands with lookbook-style asset libraries, UGC-heavy creative testing, and seasonal campaign calendars that match drops and promotional windows.

Luxury and Premium Consumer Goods

Premium fragrance, luxury home goods, premium kitchen and lifestyle. Positioning, creative tone, and audience quality matter more than cost-per-click here. We build campaigns that protect brand perception while still driving measurable revenue.

SaaS, ERP, and B2B Technology

Long sales cycles, high customer value, smaller qualified audience. We mix LinkedIn Sponsored Content and ABM, Meta retargeting against website visitors and content audiences, and Google Search for high-intent capture. Reporting tied to SQL and closed-won revenue, not form fills.

Cybersecurity and Infosec

A specialized B2B motion. Technical buyers, longer research cycles, high-value deals. LinkedIn-heavy mix with careful messaging frameworks that respect how security buyers evaluate vendors. We understand the compliance, procurement, and vendor-selection realities that shape this space.

Outdoor, Automotive, and Performance Brands

Enthusiast audiences. Strong brand loyalty. Creative that respects the community matters more than feature-benefit messaging. We know how to build campaigns that land with enthusiasts without feeling like an advertiser pretending to be one of them.

Financial Services and Fintech

Compliance-heavy creative review, careful claim management, platform policy complexity. We run paid social for financial services brands with the attention to platform policy and compliance frameworks these campaigns demand.

Family, Baby, and Home Brands

Emotional-category creative, retargeting frameworks that handle long consideration cycles, cross-platform mixing between Meta, Pinterest, and TikTok. Family-category buyers research deeply before purchase.

What Paid Social Costs

Agency pricing in this space is opaque on purpose. We do not love that, so here is how it actually works.

Ad Spend Ranges

This is what you pay the platforms, not what you pay us.

Monthly ad spend	What it realistically supports
Under $2,000	Single-platform test, usually Meta retargeting only. Not enough data for prospecting at scale.
$2,000 to $5,000	Focused single-platform campaign with light creative testing. Entry range for most SMB clients.
$5,000 to $15,000	Multi-platform mix, serious creative testing cadence, early scale. Where results start to compound.
$15,000 to $50,000	Full-funnel across multiple platforms, aggressive creative pipeline, meaningful measurement sophistication.
$50,000+	Enterprise-scale programs, dedicated creative production, custom attribution and measurement infrastructure.

Management Fee Structures

Three honest ways to price paid social management:

Flat monthly fee. Predictable. Best for established accounts with stable scope.
Percentage of ad spend. Scales with campaign size. Honest alignment when the account is growing.
Hybrid. Base fee plus a percentage. The model we use most often, because it covers the fixed work (strategy, creative review, meetings, reporting) without penalizing clients for scaling spend.

Why Cheap Paid Social Is a False Economy

You will see “Facebook Ads management for $299 a month” and similar from some providers. At that price, there is no room for creative strategy, offline conversion setup, server-side tracking integration, or human review. The work gets automated, templated, or offshored, and the campaign performs accordingly. If the economics look too clean, they are.

Paid Social vs Paid Search

Different channels, different jobs. Both work, often together.

Channel	Best for	Weaker for
Paid search (Google, Microsoft)	Capturing existing demand. People who already know they want something. High-intent, bottom-funnel.	Creating new demand. Visual and category-driven products.
Paid social (Meta, TikTok, LinkedIn, Pinterest)	Creating demand. Visual and emotional categories. Testing new audiences and messages. Full-funnel.	Commodity service queries where the user is actively comparison-shopping on Google.

Most of our clients run both, with paid search capturing intent that already exists and paid social building the future pipeline.

How to Choose a Paid Social Agency

Ten questions that reveal how an agency actually thinks:

Which platform is the right starting point for our goal, and why that one?
What budget threshold is too small to produce useful data for our category?
How will you define a qualified conversion, not just a form fill or add-to-cart?
What tracking (pixel, CAPI, offline conversions) needs to be in place before launch?
Will we own the ad accounts and the creative assets if we part ways?
How often do you ship new creative, and who produces it?
What does your creative testing framework look like?
What goes in the monthly report?
How do we decide together when to scale or pause?
What does the first 90 days look like, week by week?

Red Flags

Guaranteed ROAS, revenue, or lead volume
No separation between ad spend and management fees in the pricing
No discussion of creative, tracking, or landing pages
Vague reports focused only on impressions and CTR
The agency owns your ad accounts and pixel
Same package pitched to every business

Green Flags

They ask about margins, close rates, and customer value before pitching
They have a clear creative testing framework they can describe
They want server-side tracking verified before scaling spend
They review your landing pages as part of discovery
They describe what they will test in the first 30, 60, and 90 days
They will tell you when paid social is not the right first move

How We Work

Small, senior team structure. The person you meet is the person doing the work on your account. Dedicated account lead, not a pooled team. Weekly check-ins with the actual strategist. Direct Slack or text access when something needs a real-time call.

The AI-forward side of how we operate shows up on both the campaign and the internal operations sides. On campaigns, we lean into Advantage+, Smart Bidding, automated creative testing, and platform-native AI tools where they genuinely improve outcomes, with guardrails most agencies skip (audience exclusions, brand safety lists, creative asset quality thresholds, conversion quality filters). On operations, the full modern work stack runs with AI assistance. Asana and Slack’s AI layers handle project visibility. Calendar and inbox intelligence flag slipping deadlines, overdue follow-ups, and client health signals across every account we manage. Our strategists run custom GPT and Claude workflows integrated with Google Calendar, Slack, Asana, and Gmail that catch at scale what manual process misses. The point is multiplier effect, not replacement. More hours on your strategy. Less on administrative overhead.

Common Paid Social Mistakes

Creative Fatigue Nobody Is Watching For

Paid social creative decays. The same ad that worked in week two often stops working by week six. Without a creative refresh cadence, performance quietly degrades while the dashboard looks fine.

Wrong Platform for the Audience

A B2B SaaS running pure TikTok, or a luxury home brand leaning only on LinkedIn. Platform fit matters more than platform fluency. The best channel is the one your audience actually uses with the intent you need.

Attribution Blind Spots

Last-click attribution inside Ads Manager systematically undercredits upper-funnel paid social. Clients see Meta underperforming Google and shift spend, when the Meta ads were actually priming the Google clicks.

Running Without Pixel or CAPI Setup

Browser-side pixels alone leak 20 to 40 percent of signal thanks to iOS tracking changes and ad blockers. Server-side Conversions API is table stakes in 2026, not an upgrade.

Treating Every Platform the Same

What works on Meta rarely works on TikTok. What works on TikTok rarely works on LinkedIn. Platform-native creative, platform-native tone, platform-native audience logic. Repurposing without adaptation wastes spend.

The YMP Team

Small, senior, accountable. You know who is running your account because the person you meet is the person doing the work.

Team member	Role	Paid Media experience	What they focus on
Alisha Rechberg	Founder and Agency Lead	15+	Strategy, client relationships, team direction
Ishani Depillo	Senior Paid Media Strategist	18+ years in paid media specifically	Campaign architecture, Meta and Google Ads, account optimization
Lane Burns	Account Services	5 Years	Client communication, reporting, cross-channel coordination

Between Alisha and Ishani alone, decades of combined paid media experience, including the agency and in-house years before Meta Ads was called Meta.

Why an Agency in the Irvine Tech Corridor

Where an agency operates shapes how it thinks. Here is what our Irvine location means in practice for clients working with us.

Orange County Is Where Modern Brands Are Built

OC concentrates a disproportionate share of US ecommerce, consumer tech, SaaS and software, medical device and life sciences, financial services, and premium consumer brands. UCI is a few miles from our office, which keeps a steady pipeline of data, analytics, and marketing talent close to the work. Google’s Orange County office is on Jamboree Road. We operate inside the same market many of our clients are trying to win in.

Access and Infrastructure

Our office is at the 405/5 junction in the Irvine Spectrum area. Ten minutes to John Wayne Airport, 45 minutes to downtown LA. Out-of-market and international clients can fly into John Wayne, meet, and fly back without touching the LA freeway system. Pacific time zone operations give US clients full business-hour overlap and still leave a window for same-day communication with UK and EU partners in the morning.

National and International Reach From Here

Active client work spans the US, Canada, UK, and continental EU, with campaigns running across 40+ markets. Being in Irvine gives us the proximity to talent and consumer brand ecosystem to serve national and international accounts at a different level than remote-first teams.

Frequently Asked Questions

Are You a Facebook Ads Agency Specifically?

Meta (Facebook and Instagram) is the single largest platform in our stack and the entry point for most new clients. So yes, YMP functions as a Facebook ads agency for clients whose paid social mix starts and ends with Meta. For clients who need TikTok, LinkedIn, Pinterest, or YouTube in the mix, we run those too.

How Is a Paid Social Agency Different From a Social Media Marketing Agency?

Social media marketing agencies typically focus on organic content, community management, and influencer coordination. A paid social agency focuses on paid advertising campaigns across those same platforms. Many agencies do both. Our specialty is the paid side, though we coordinate closely with in-house organic teams when both channels need to work together.

How Long Until We See Results From Paid Social?

Direct response campaigns on Meta can produce initial conversions within the first week. Meaningful cost-per-result improvement usually shows up in weeks 4 to 12 as the account accumulates conversion signal and the creative testing cycle produces winners. Brand awareness and upper-funnel campaigns take longer to show measurable impact on business outcomes.

Do We Own Our Ad Accounts and Creative Assets?

Yes. We build in your Meta Business Manager, TikTok Business Center, LinkedIn Campaign Manager, and other platform accounts, not ours. Creative assets we produce become your property. If you ever change agencies, your data, history, structure, and assets stay with you.

What Is the Minimum Spend You Work With?

Most of our clients spend $5,000 or more per month on paid social. We can engage below that threshold when the business case is strong, though we will be upfront if the spend is below what we think will produce reliable data in your category.

Do You Offer International Campaign Management?

Yes. We actively manage campaigns in the US, Canada, UK, and continental EU, covering 40+ markets. Language, cultural, and compliance differences are part of the brief.

What Is the Minimum Contract?

Monthly, no long-term lock-in. If the work is not producing, that should be a conversation about the account.

Request a Free Paid Social Audit

Thirty-minute audit, no obligation. We will review your current paid social accounts, tracking and attribution setup, creative library, and one or two quick wins we spot in the data. If we cannot make a clear case for working together, we will tell you honestly where to focus instead.