PPC Agency in Orange County

November 7, 2026

Executrive Sunmary: Your Marketing People runs pay-per-click campaigns for Orange County businesses from our Irvine headquarters. Our team carries decades of combined PPC experience across Google Ads, Meta Ads, Microsoft Ads, and Performance Max. We pair early-adopter AI tooling with human-led strategy, which means tighter campaigns, honest reporting, and an account lead who actually knows your business.

Orange County PPC Management, Built in Irvine

Your Marketing People is an Orange County PPC agency with its office in the Irvine Spectrum area, a few minutes from the 405/5 junction and John Wayne Airport. We run paid search and paid social campaigns for OC businesses that want direct, measurable results without the conveyor-belt feel of a national agency.

Most paid media work breaks down for one of three reasons. The agency runs a template instead of a strategy. Reporting hides what is actually happening. Nobody picks up the phone when something stops working. Our setup is built around fixing all three.

Request a free PPC audit

PPC Services We Run for OC Businesses

We manage paid media across every major platform. Each service below can run on its own or as part of a coordinated paid strategy.

Google Ads

Search, Display, YouTube, and Shopping campaigns. We build account structures that separate brand terms, high-intent service queries, competitor terms, and retargeting, so budget and performance can actually be read.

Meta Ads (Facebook and Instagram)

Paid social for demand generation, local awareness, retargeting, and ecommerce catalog sales. Creative testing built into the workflow, not an afterthought.

Microsoft Ads (Bing)

Often overlooked, sometimes the highest-margin channel in a paid mix. We test it when the math says the audience is there.

Performance Max

Google’s AI-driven campaign type, run with real guardrails: asset groups structured by intent, negative keyword lists managed at the account level, and brand exclusions where they belong.

Local Services Ads and Google Guaranteed

Lead-generation campaigns for home services, legal, med spas, and other LSA-eligible categories. Includes verification support and lead dispute management.

Retargeting and Remarketing

Website visitors, cart abandoners, past customers. Across Google Display, YouTube, and Meta, with frequency caps and creative rotation managed deliberately.

Industries We Specialize In Across Orange County

Orange County is a dense mix of ecommerce brands, SaaS and technology companies, healthcare and medical device firms, financial and insurance groups, home services, and multi-location franchises. Our team has run paid campaigns across most of them. These are the four we work in most often.

PPC for Orange County Home Services

Plumbers, HVAC, roofers, electricians, cleaners, landscapers. The campaigns look alike on paper and perform very differently in practice. We build around call tracking, service-area bidding, LSA plus traditional Google Ads mix, and seasonal budget pacing.

PPC for Orange County Med Spas and Aesthetics

High-intent local search paired with Meta demand generation. Compliance-safe creative. Lead scoring integrated with the front desk so cheap-lead-count never gets mistaken for actual results.

PPC for Orange County B2B and Professional Services

Long sales cycles, high customer value, and a smaller qualified audience than consumer campaigns. We use a mix of Google Search, LinkedIn Ads, and retargeting tied to tracked business outcomes, not just form fills.

PPC for Orange County Ecommerce and DTC Brands

Google Shopping, Performance Max, Meta catalog sales, feed optimization, and conversion rate testing. Focus on profitability per SKU rather than ROAS averages that paper over losers.

Why an Orange County PPC Agency Should Actually Be in Orange County

A lot of agencies claim OC service with a landing page template. Here is what being physically in Irvine means for how we run accounts.

Orange County Is a Serious Market

OC concentrates a disproportionate share of California’s ecommerce brands, consumer tech companies, SaaS and software firms, medical device and life sciences headquarters, and finance and insurance groups. UCI is a few miles from our office, which keeps a steady pipeline of data and marketing talent close to home. Google’s Orange County office sits on Jamboree Road. Working here means we work inside the same market our clients are trying to win.

Easy to Reach, Easy to Work With

Our office is in the Irvine Spectrum area at the 405/5 junction. That is 10 minutes to John Wayne Airport, 15 to Newport Beach, 20 to Anaheim, 25 to Huntington Beach, and about 45 minutes to downtown LA when the traffic cooperates. Out-of-state clients can fly into John Wayne, meet, and fly back without touching the LA freeway system.

Pacific Time, Business Hours

When something needs a decision, you get a response the same day. No overnight ticket queue, no three-day turnaround for a landing page tweak.

What PPC Management Costs in Orange County

Pricing in this space is opaque on purpose. We do not love that, so here is how we think about it.

Ad Spend Ranges

This is what you pay the platforms (Google, Meta, Microsoft), not what you pay us.

Monthly ad spend	What it realistically supports
Under $1,000	Narrow local test or retargeting only. Not enough data for search campaigns to optimize well.
$1,000 to $3,000	A focused local campaign on one service or city. Starting range for most SMB clients.
$3,000 to $7,500	Meaningful testing across keywords, audiences, and landing pages. Results start to compound here.
$7,500 and up	Multi-platform, multi-service, or competitive categories. Full paid mix.

Management Fee Structures

Agencies price PPC management three ways, and each has honest use cases.

Flat monthly fee. Predictable. Best for established accounts where scope is stable.
Percentage of ad spend. Scales with campaign size. Honest alignment when the account is growing.
Hybrid. A base fee plus a percentage. The model we use most often, because it covers the fixed work (strategy, reporting, meetings) without penalizing clients for scaling spend.

The $299 Red Flag

You will see “Google Ads management for $299 a month” from some providers, sometimes with Facebook thrown in for a few hundred more. At that price, there is no room for strategy, analysis, or human review. The work gets automated, templated, or offshored, and the campaign performs accordingly. If the economics look too clean, they are.

Our PPC Process

Every account goes through the same four phases. The timeline varies, the discipline does not.

Phase 1: Discovery and Tracking Setup

Before a dollar of spend moves, we sit down with you to understand the business economics. Average customer value, close rate, sales cycle, lead quality criteria, follow-up process. Then we audit tracking. Conversion pixels, call tracking, offline conversion imports, CRM integration where available. PPC without accurate tracking is guesswork.

Phase 2: Account Build and Launch

Campaigns structured by intent and priority. Brand, non-brand, competitor, high-intent service, retargeting, promotional. Each campaign gets its own negative keyword list, bidding strategy, and creative set. Nothing gets lumped into one bucket where you cannot tell what is working.

Phase 3: Optimization in 30, 60, and 90-Day Arcs

The first 30 days are about proving tracking fires accurately and the account does not hemorrhage budget on waste. Days 31 through 60 lean into keyword and audience testing with the data starting to compound. Days 61 through 90 focus on scaling what works, cutting what does not, and formalizing the testing roadmap for the next quarter.

Phase 4: Reporting and Ongoing Communication

Monthly reports written by the human running your account, not auto-generated. Each report shows spend, conversions, cost per lead, lead quality notes, search terms worth watching, negative keywords added, campaign changes made, and what we are testing next. Weekly check-ins or direct Slack access to your account lead are standard, not upgrades.

This is also where our internal AI adoption pays off for you. We run on Asana and Slack’s AI-enabled workflows, with calendar and inbox intelligence that flags slipping deadlines, overdue follow-ups, and account health signals across every client we manage. Our strategist runs custom GPT and Claude workflows integrated with Google Calendar, Slack, Asana, and Gmail that catch what humans miss at scale. On the campaign side, we lean into Performance Max, Smart Bidding, and automated creative testing where they genuinely improve outcomes, with guardrails the platforms do not give you out of the box. The point of all of this is multiplier effect, not replacement. More hours on your strategy. Less on administrative overhead.

The YMP Team

Small, senior, accountable. The person you meet is the person doing the work on your account.

Team member	Role	PPC experience	What they focus on
Alisha Rechberg	Founder and Agency Lead	15	Strategy, client relationships, team direction
Ishani DePillo	Senior PPC Strategist	18+ years in PPC specifically	Campaign architecture, Google Ads, account optimization
Lane Burns	Account Services	8 Years	Client communication, reporting, cross-channel coordination

Between Alisha and Ishani alone, you get decades of paid search experience, including the agency and in-house years before PPC was a crowded field. No junior buried in your account.

How to Choose the Right PPC Agency in Orange County

Ten questions that reveal how an agency actually thinks:

Which platform is the right starting point for our goal, and why?
What budget is too small to produce useful data?
How will you define a qualified lead, not just a form fill?
What tracking needs to be in place before launch?
Will we own the ad accounts and data if we part ways?
How often do you review search terms and add negative keywords?
What landing page changes do you recommend before we spend?
What goes in the monthly report?
How do we decide together when to scale or pause a campaign?
What does the first 90 days look like, week by week?

Red Flags

Guaranteed leads, revenue, or ROI
No separation between ad spend and management fees
No discussion of landing pages, conversion tracking, or lead quality
Vague reports focused only on clicks and impressions
The same package pitched to every business
The agency owns your ad accounts, not you

Green Flags

They ask about your margins, close rates, and lead quality before pitching
They explain platform tradeoffs clearly
They want tracking verified before spending scales
They review landing pages as part of discovery
They can describe what they will test in the first 30, 60, and 90 days
They will tell you when PPC is not the right first move

Common PPC Mistakes Orange County Businesses Make

Sending Traffic to the Wrong Page

Clicks to a generic homepage waste spend. Match the landing page to the ad intent and the offer in the headline.

Ignoring Negative Keywords

Search term reports almost always show wasted spend inside the first 30 days. Without negative keyword maintenance, that waste compounds month over month.

Spreading a Small Budget Across Every Platform

A $2,000 budget split across Google, Meta, LinkedIn, Microsoft, and TikTok rarely produces useful data on any of them. Pick the one platform that fits the intent and get it working first.

Chasing Cheap Leads Without Checking Quality

Form-fill volume is easy to inflate. If sales is not closing those leads, the campaign is losing money on data you cannot see in the ads dashboard.

Trusting Platform Automation Without Guardrails

Performance Max and Smart Bidding work well with good inputs. With bad tracking, loose audience targeting, and unreviewed asset groups, they optimize toward the wrong outcome and burn budget doing it.

Frequently Asked Questions

How long until we see results from PPC in Orange County?

Search campaigns targeting high-intent keywords can drive leads inside the first week. Meaningful optimization and cost-per-lead improvements usually show up in weeks 4 through 12 as the account accumulates conversion data.

Do we need both PPC and SEO?

Often, yes. PPC creates visibility fast but stops the moment the budget stops. SEO compounds over time but takes months to establish. Most of our clients run both, with PPC capturing demand today and SEO building a lower-cost acquisition channel for later.

What platforms should an OC business start with?

Depends entirely on the business. Home services, legal, and most local service categories start with Google Search Ads and Local Services Ads. Ecommerce often starts with Google Shopping and Performance Max. Visual consumer categories and events-driven businesses often start with Meta. We recommend the starting platform after discovery, not before.

Will we own the Google Ads and Meta accounts?

Yes. We build in your Google Ads and Meta Business accounts, not ours. If you ever change agencies, your data, history, and account structure stay with you. This should be standard practice. It often is not.

Can you work with our current ad spend?

We work with clients spending from a few thousand a month to well into six figures. If your current spend is below $1,000 a month, we will tell you honestly and point you to what would make PPC viable before starting an engagement.

What’s the minimum contract?

Monthly, no long-term lock-in. If the work is not producing, that should be a conversation about the account, not something you are stuck in for 12 months.

Request a Free PPC Audit for Your Orange County Business

Thirty-minute audit, no obligation. We will review your current campaigns, tracking setup, landing pages, and one or two quick wins we spot in the data. If we cannot make a clear case for working together, we will tell you honestly where to focus instead.