• Digital Marketing
• Digital Marketing, Marketing Tips
• May 2, 2026

TLDR: The OODA loop is a four-step decision-making process — Observe, Orient, Decide, Act — developed by military strategist Colonel John Boyd, an Air Force fighter pilot. Businesses and marketers use the OODA loop to move faster than competitors, react to market shifts in real-time, and turn raw data into informed decisions. Whoever cycles through their OODA loop fastest usually …