The Perfect Recipe for a Productive Google Ads Rep Call
Do a quick search on the PPC subreddit or the Google Help forums, and you’ll quickly find people complaining about the unhelpfulness of their Google Ads rep.
You don’t have to be one of those people.
Your Google Ads rep can be an invaluable partner in suggesting quick fixes, defining your strategy, and even letting you in on new features before your competitors.
You just need to know how to guide the call. That’s where this blog comes in.
Below, we share the exact step-by-step approach we use for our digital marketing clients. Consider this your recipe for a perfectly productive Google Ads rep call.
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1. Be clear about your goals.
The first ingredient is clarity.
Before the call, share your goals with your Google Ads rep. It could be growth, efficiency, testing, you name it.
The key is to identify them and tell your Google rep, so their recommendations can actually match what you’re trying to do.
2. Ask for an agenda ahead of time.
There’s no better way to waste a meeting than to go in without an agenda. You have better things to do!
So, ask your Google rep for an agenda ahead of time. This will give you an idea of their recommendations and the usefulness of the call before you join the Google Meet.
If you’re not interested, you can decline ahead of time.
Or, better yet, tell them what kind of strategic insights you’re looking for, which brings us to the next step…
3. Get the insights only they can provide.
This is where strategy shows up — another key ingredient to a productive Google Ads call.
Ask your Google Ads for a competitor analysis and industry trends report. These essential insights will help you identify areas for growth and testing.
4. Ask for VIP access.
Next up, let’s add a little secret sauce. Ask your Google rep about what’s on the horizon.
Have them walk through upcoming features or pilot programs you could join. Early access lets you test new features before everyone else.
More importantly, it helps you shape strategy instead of reacting to it.
5. Know what (and what not) to implement.
At last, it’s time to add the most important ingredient: judgment.
Be selective with what you implement. Not every recommendation deserves a yes.
If you’re on the fence about any of their recommendations, ask your Google rep to give you case studies and examples of recommendations so you can see how they worked.
A productive Google Ads rep call is absolutely possible
Productive Google Ad rep calls don’t just happen. Build the recipe, control the ingredients, and you’ll get better results every time.
Are you ready to sprinkle more ROI into your campaigns? Contact the Google Ads experts at Your Marketing People.
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