TLDR: The OODA loop is a four-step decision-making process — Observe, Orient, Decide, Act — developed by military strategist Colonel John Boyd, an Air Force fighter pilot. Businesses and marketers use the OODA loop to move faster than competitors, react to market shifts in real-time, and turn raw data into informed decisions. Whoever cycles through their OODA loop fastest usually …
Do you have a podcast? If you’re still promoting new episodes with a basic pic of the podcast art on social media, have we got news for you. The Headliner app is a free tool you can use to create short soundbites of your podcasts to share on social media and your website. Considering that the majority of listeners discover …
We share our top predictions for the marketing channels and trends that are going to explode this year. We tell you everything you need to know, so you can brainstorm how to work them into your own marketing mix.
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