• AI/AISEO
• Anthropic, Claude, Digital Marketing, Google Ads, Opus 5, PPC, SEO
• July 24, 2026

Executive Summary: Claude Opus 5 launched July 24, 2026, and the marketing world produced its takes before lunch. Most of them are wrong in the same direction: they treat a launch-week model as a settled quantity and quote benchmarks as if the numbers were final. They are not. This is an early read, and every figure here is provisional. The …