Google Shopping is one particularly lucrative paid search avenue for automotive brands. With Google Shopping campaigns, you get much more than the traditional paid search ad at the top of Google.
Your brand—and your entire product catalog—can earn another spot in the Shopping tab of Google, as well as in the right-hand side of Google. Google Shopping campaigns instantly display your manufacturer parts or accesories in all their specs and sizes, allowing you to capture the attention of customers at the top of the funnel. You’ll get to show a product photo, the name, the price, and a link to buy on your site.
Early on in their shopping journey, people may have never heard of your brand, and they might not know the exact part they need. Even so, you can show up in Google Shopping and help them figure out the part they need, and convince them that you’re the best business to buy it from.
63% of automotive shoppers continue researching brands online, even once they’re in the store or on the auto lot. At this point, they know what they want to buy. They’re looking to find deals and confirm they’re choosing the right brand. Stop them from leaving with a compelling ad in Google Shopping.
With Google Shopping, you essentially bring your products to the customer—instead of forcing them to come to you.