Why Use PPC?

• Pay-Per-Click
• Alisha Rechberg
• August 14, 2023

If you oversee the marketing strategy for a business, you need to be investing in PPC. PPC, or pay-per-click, is an advertising model where you pay wh...

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How Do Google Ads Work?

• Google Ads
• Alisha Rechberg
• August 9, 2023

If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughou...

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Setting Up Successful Labor Day Sales for eCommerce

• eCommerce
• Alisha Rechberg
• August 1, 2023

Thanks to inflation, consumer spending for the Labor Day holiday weekend has trended downward in recent years. That means it’s more important than e...

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Successful Social Media Ads

• Social Media, Social Media Marketing
• Alisha Rechberg
• July 11, 2023

A lot goes into a successful social media ad, from your targeting criteria and ad goals to your call-to-action and landing page URL. But one of the mo...

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How to Run Google Ads

• Google Ads
• Alisha Rechberg
• July 11, 2023

Google is the world’s largest search engine. In second place is YouTube, where more than one billion hours of video are watched every day. There are...

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How to Target the Right Audiences on Facebook & Instagram

• Facebook, Instagram
• Alisha Rechberg
• July 3, 2023

With a low cost per click (CPC) and the best return on investment (ROI) among all paid advertising channels, Facebook and Instagram ads have a lot to ...

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