Christmas. Black Friday. Valentine’s Day. Memorial Day. When it comes to holidays and Google Ads, there’s always a holiday your brand can be celebrating. Heck, you can even go the Amazon route and create your own holiday (we’re looking at you, Prime Day). And that’s not all. You can also run seasonal ad campaigns to target spring cleaners, summer vacationers, …
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If you’re a large business, you already know you need to be advertising on Google Ads. You likely have a number of campaigns running, and you’re in the weeds daily optimizing them for stronger performance. When it comes to return on investment (ROI), though, it’s the advanced Google Ads strategies that truly set a business apart from its competitors. Below, …
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It’s a decision many businesses face. Should we invest more in Google Ads or search engine optimization (SEO)? The answer is different for every business, and can even vary throughout the year for an individual business. But, if you have the budget, you should invest in both Google Ads and SEO. Both forms of digital marketing have their own advantages, …
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Google Shopping campaigns have revolutionized the way e-commerce businesses reach their customers. With Google Shopping Ads, you can showcase your products directly within Google’s search results, offering a visual and engaging shopping experience that encourages browsing and buying. Ready to start a Google Shopping campaign for your e-commerce business? Read on. We break down the benefits of Google Shopping Ads …
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Just last month, Google held their Marketing Live summit. Since it’s 2024, you can probably guess the theme: generative AI. AI is on everyone’s mind these days, even if you don’t work for Google, and even if you’re not a marketer. But since we are marketers, let’s take a quick look at the new generative AI-powered features coming to Google …
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Maintaining a Facebook Business Page is crucial to brand management and audience engagement. As entrepreneurs and marketers, we invest time and effort in curating an online presence that reflects our values, products, and services. However, in the vast and interconnected world of social media, it becomes inevitable that we may encounter situations where we need to exercise control over our …
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It’s a dilemma all advertisers face. How can you score better ad positions, while keeping costs low? The word “score” is key there, as Quality Score is central to achieving that seemingly impossible task. Quality Score is a metric created by Google, which it uses to determine the relevance and quality of your ads. Understanding and optimizing this score is …
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From Meta and Google to TikTok and more, today’s digital advertising ecosystem offers plenty of opportunities for brands to reach and engage their audiences across platforms. To supercharge your advertising performance, however, it’s not enough to have individual strategies for each platform. Successful brands must also have a savvy cross-channel strategy that leverages the strength of each platform. Ready to …
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Ah, the consideration stage of the marketing funnel. At this stage, people know who your brand is, they have an idea of what your product or service is — and they’re even a little bit interested in buying it. But, they’re not quite ready to make a purchase just yet. Your goal with a consideration campaign is to push them …
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They say “A picture is worth a thousand words.” But with paid search ads, you don’t have a photo to speak for you. You also don’t have a thousand words at your disposal. What you do have is three headlines with 30 characters each, and two descriptions with 90 characters each. With only a few hundred characters to work with, …
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