It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. Below you’ll find a complete list of social media holidays for June and July, including monthly holidays. Posting something on these days, and including the hashtag, can help you reach more followers. Take a look and …
View Post
If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
View Post
When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your content — especially on platforms like Instagram. Instagram delivers 58% more engagement per follower than Facebook. Followers are important on every social media platform, from TikTok to YouTube. With more followers, you enjoy more credibility, …
View Post
The U.S. Small Business Administration recommends allocating nearly 10% of gross revenues to marketing, with half of that budget spent on digital marketing alone. Why should businesses invest in a digital marketing strategy? What makes digital marketing important? Above all, digital marketing helps businesses reach more customers at a scale simply unachievable through traditional marketing methods. But, there’s much more …
View Post
So you want to become a digital marketing expert. Whether you’re managing a local business, launching an ecommerce site, or simply interested in how marketing works, you’ve come to the right place. Read on as we share five smart tips for learning digital marketing and becoming an expert at your own pace. 1. Read up on digital marketing Fortunately, there …
View Post
If you’re like most marketers, content marketing plays a big role in your overall strategy. But when you’re constantly pushing out content, it’s easy to fall into a rut and feel uninspired. Don’t worry. Today, we’re here to inspire you with this list of popular content types. By the time you finish reading, you’ll be excited and ready to dive …
View Post
It’s 2023, and the number of marketing channels we have at our disposal continues to grow. There’s SMS marketing and CTV advertising and social media marketing — oh my! And yet, even among a sea of marketing channels, email marketing continues to reign supreme. That’s thanks to its unmatched ROI of $36 for every $1 spent. With an ROI like …
View Post
If you’re an eCommerce business, your web hosting platform is essential to your success. Not only do you need a platform with high uptime and reliability, but you also want an online store that helps you sell more, faster. For many eCommerce businesses, Shopify Plus is that platform. Read on as we explore the many benefits of using Shopify Plus …
View Post
Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023. Of course you should continue using other social networks to market your …
View Post
Digital ad spending is expected to surpass $701 billion in 2023. Nearly half of that will be generated by U.S. advertisers. With numbers like that, the question becomes: how do you ensure you’re spending your PPC budget the right way? By staying on top of PPC trends and running the right campaigns for your business. Read on as we break …
View Post
Recent Comments