There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs. But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan. Read on for five essential tips for optimizing …
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2023 is officially here. Like any resolution, the beginning of the year is always a good time to take a step back as a marketer, review your advertising strategy, and consider what you can do to improve it in the year ahead. If you aren’t already using Google Ads Smart Bidding, that would be a good place to start. Read …
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During times of growth, one smart move many businesses make is to hire a digital marketing agency. In fact, it’s almost always a smart move to hire a digital marketing agency, no matter the size of your business. But don’t just take our word for it. Read on to understand why. 1. No overhead and predictable costs Like other business …
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More than one in four people use voice search on their mobile device. Experts predict that by 2024, the number of digital voice assistants in use will reach 8.4 billion. In other words, there will be more voice assistants being used than there are people in the world. Moreover, by 2025, the transaction value of purchases made through these devices …
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Google Ads is a complex system. You’ve got targeting criteria to choose, ad formats, bidding options, reporting views, and more. All that sophistication enables advertisers to achieve incredible things with the platform. But it also makes it a lot more overwhelming to master. In one Google example, a single keyword could have over one million bidding combinations! With a seemingly …
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As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …
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Advertising spend is expected to grow nearly 6% in 2023 — and that’s just one slice, albeit a large one, of the overall marketing pie. With spending on the rise, where should you invest your marketing dollars in 2023? Read on as we share our top digital marketing tips for 2023. 1. Get on TikTok If your brand isn’t on …
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There are over 1.2 billion Instagram users worldwide. With numbers like that, you can always increase your follower count. Read on as we share our top tips and best practices for increasing Instagram followers. 1. Focus on quality Instagram is a platform known for its polished presentation — perhaps a bit too polished, in some instances. Instagram users like to …
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If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog. What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers. Read on. We share eight top TikTok video tips you need to know. 1. …
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Did you know 445 million people use Pinterest every month? Pinterest is not only widely popular, but its user base is growing, with Gen Z and Millennial pinners up 40% and 35% year over year, respectively. Unlike other platforms, where ads interrupt the experience, users are seeking inspiration on Pinterest. Four in five Pinterest users say they’ve discovered a new …
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