Can You Ever Have Too Many Hashtags?
We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it. It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy. Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …
View Post
SEO in 2022: Trends, Predictions & Tips for Success
New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
View Post
Facebook & Instagram Ads: Set Yourself Up for Success in 2022
Facebook and Instagram ads reach more than two billion people. It’s no wonder that over half of Facebook advertisers plan on increasing their spend in 2022. Increasing your spend is one way to improve your advertising ROI. But what else can you do to help your ads stand out in 2022? Follow these tips for success. 1. Review your ads …
View Post
Google Ads in 2022: How to Set Yourself Up for Success
U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
View Post
BFCM 2021: Set Your Campaigns Up for Success
Consider this stat: people who shop on mega sales days, like Black Friday and Cyber Monday, are more likely to spend more than those who don’t. Translation? You want to be targeting these people with a savvy advertising strategy this holiday season. We got you. Read on as we share our best tips for success this BFCM weekend. 1. Crank …
View Post
Is Your Google PPC Campaign Optimized for the Holidays?
For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
View Post
Google Ads Marketing in Another Country
Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
View Post
How Auto-Tagging Works in Google Ads
Paying attention to your campaign analytics is a big part of Google Ads success. You want to see how different campaigns and keywords are driving clicks and conversions. In order to see that, you need to be able to track your campaigns in Google Analytics. Fortunately, Google makes this easy, thanks to a little something called auto-tagging. What is auto-tagging? …
View Post
Why Was My Ad Disapproved? Your Guide to the Google Ads Review Process
Did one of your Google Ads get disapproved? Don’t worry. We explain how the Google Ads review process works, and how to fix or appeal an ad that’s been disapproved. How long does Google’s ad review take? The Google Ads review process begins automatically as soon as you create or edit an ad. All new ads, as well as any …
View Post
Google Display Ad Formats: Should You Use Uploaded or Responsive Display?
Google Display ads do one thing exceptionally well: brand awareness. With your ads appearing across the Google Display Network of over 2 million websites and apps, display ads keep your brand and products top of mind, and in a positive light. But brand awareness isn’t the only thing these ads are good for. Google Display ads can help you attract …
View Post
Recent Comments