Are you getting started with Google Ads? There’s a lot to take in. You can choose from dozens of targeting options, ad formats, placements, and more. One of your first questions may be, “Where can I advertise?” Google Ads lets users advertise on two main properties: Google Search and Google Display Network. Let’s explore what these two look like in …
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Google Display is a channel worth including in any advertising strategy. These campaigns boast impressive reach, as they can appear throughout the Google Display Network of over 2 million apps and websites, including YouTube and Gmail. Plus, display campaigns can help you reach, engage, and convert customers at each stage of the marketing funnel. You just need to choose the …
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If you’re one of the ten million businesses advertising on Facebook, you may be wondering how all those clicks and impressions translate to your website KPIs. Sure, Facebook’s analytics will tell you how many people are seeing your ads, clicking through to your website, and buying something — but what does their journey look like once they arrive on site? …
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The Google Display Network reaches up to 90% of internet users around the world. With such a wide reach, it’s no wonder display ads are so successful. But, to unlock even more ROI out of your display campaigns, you want to be using dynamic display ads. What are dynamic display ads? Dynamic display ads show up across the Google Display …
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Is it time for your business to hire a digital marketing agency? Whether you’re expanding into new marketing channels or you need to scale, the answer’s likely yes. Read on to understand what a digital marketing agency does, and how hiring one can benefit your business. What is a digital marketing agency? A digital marketing agency helps your business reach …
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Did you know the average conversion rate hovers around 0.5% to 4%? Those numbers seem depressingly low, until you recognize that they obscure one key factor: not everyone converts the first time they come to your website. That’s why you need to continue marketing to them. Specifically, you need to re-market to them, by targeting the people who have already …
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If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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If you’ve been advertising with Google Ads, you may be wondering how your ads are doing. Sure, you’re getting some clicks and conversions — but could you be getting more? Is your Google Ads CTR good, bad, or average? CTR stands for click-through rate, or the number of people who clicked on your ad, divided by the total number of …
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You’ve done your market research, and designed your product prototype. Your eCommerce website is nearly ready. There’s just one thing left to do: actually create your product! Here’s your step-by-step guide to manufacturing an eCommerce product, with pro tips from our own experience. 1. Find a manufacturer. You have two main options for finding a product manufacturer. You can ask …
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eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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