Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
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You’ve put all this work into developing a product you just know is going to be a hit. We’ve got news for you. No matter how amazing your product is, it’s not going to sell itself. There’s simply way too much competition out there. People don’t discover products by accident, and they definitely don’t buy them by accident. To get …
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Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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When was the last time you asked Siri to tell you the name of an actor in a TV episode, or said, “Hey, Google, how late is Trader Joe’s open?” That’s voice search at work. And it’s not just making your life easier; it’s expected to upend SEO as we know it. Voice search technology uses smart assistants (like Google …
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Tell us if this sounds familiar. Your home page is excellent. It’s got fantastic visuals, punchy copy, and a persuasive CTA. There’s only one problem: it’s not converting as many people as you want it to. That’s because when it comes to conversion, your home page just isn’t enough. You need landing pages. In fact, the more landing pages you …
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When it comes to selling, product photos can only get you so far. Customers want to see your product in action. They want to get a feel for how it works and how it looks. That’s why 40% of YouTube users look up a product on YouTube before buying it. It’s the next best thing to “try before you buy.” …
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Good product photography is essential for selling products online. Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience. A good product photo doesn’t just happen. You’ve got to put …
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Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot. How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …
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Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands. Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile The more information …
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You’ve already tackled brainstorming, recording, and producing your webinar or podcast. There’s only one thing left to do: promotion. If you’re low on ideas, you’re in the right place. We’re sharing ten proven ways you can promote your podcast or webinar to boost listenership and viewership. The tips range from low to high effort, so pick a few, try ‘em …
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