TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”. Because viewers have to …
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Text, image, and video – oh my! When it comes to Google ad formats, those are just the beginning. Google offers several different ad formats, and each offers its own benefits, from visual storytelling to quick-hit information. Many campaigns benefit from using a variety of ad formats. Not sure which ones to use? Read on. We provide an overview of …
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When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
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When you’ve started a Google ads campaign and the clicks start coming in, things get exciting fast. You want to celebrate, but at the same time, you’re thinking… Are these clicks turning into sales? Which of my campaigns and keywords are actually driving those clicks? Can I get the same clicks for less money? These are all questions that can …
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SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how? That’s where SEO agencies come in. Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in …
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If you keep up on marketing news, you may have heard of the Google Core Web Vitals update happening this year. This announcement has shaken up the SEO world, and marketers are scrambling to make sure their sites are prepared in time. Whether you’re still confused by what “core web vitals” even means, or you’re already panicking, we’re here for …
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Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it. But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads. In other words, it’s the …
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Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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In the online world, the word responsive most often describes websites that are considered mobile-friendly. These websites automatically adjust their size and format to fit the device the user is viewing them on, be it a tablet, smartphone, or desktop computer. Responsive ads on Google function similarly — but with even more bells and whistles. Read on to learn what …
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It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve. All you need is more website traffic, and more conversions. If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right …
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