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Google Search Console Benefits

Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not?  Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …

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Planning Your First Google Ads or Facebook Campaign? Here’s What to Do

Getting ready to advertise on Google Ads or Facebook? It pays to plan ahead. When planning a campaign, the first thing you should think about is — drumroll, please — your campaign goals. Are you looking to increase traffic and clicks, or are sales more important? What about brand awareness? Video views or engagement?  Your goals will dictate the rest …

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Google’s December Core Update results in major SERP changes
  • SEO
  • December 9, 2020

Google’s December Core Update which began rolling out December 3rd has resulted in major SERP changes.  According to Search Engine Land, this rollout is even larger than the May 2020 core update. Source: https://www.semrush.com/sensor/ Source: https://moz.com/mozcast/ “The Latest Google Update Tanked My Rankings and Traffic!” The SEO-sphere is in full freak out mode, especially in the “black hat SEO” and …

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Video and Image Ad Benefits & Placements

If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%.  The takeaway: your brand needs to be using visual content — particularly in …

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Setting Up Google Shopping Campaigns for Success

What’s the most popular type of ad? Take a guess. If you guessed Google shopping, you’d be right. Retailers spend over 75% of their search ad budget on Google Shopping ads. And their investment is paying off: Shopping ads represent 85% of all clicks. If you’re an eCommerce brand, you need to be using Google Shopping ads. Read on to …

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Benefits of Google Remarketing

Benefits of Google Remarketing Think about the last time you bought something online.  Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out. The next day as you’re reading your favorite blog, you see ads for the exact same things you …

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Google Smart Display Campaign

The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA.  This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …

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Google Ads Smart Bidding Uses Machine Learning [Here’s Why]

If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns?   The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …

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Instagram Video Requirements

Instagram Video Requirements Why invest in Instagram marketing? It’s a hot spot for brand discovery.  Why invest in Instagram video? It drives double the engagement (or more) of posts with images alone. Plus, social media has been skyrocketing during the COVID-19 pandemic. Instagram in particular has seen more growth than other social networks, like Facebook, during the COVID-19 pandemic.  All …

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