Did you know 60% of holiday shoppers say Facebook and Instagram influenced their holiday shopping decisions? Here, Your Marketing People shares six Facebook ads best practices your eCommerce brand can use to influence shoppers and boost Black Friday sales this holiday season.
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Phew, you made it through Black Friday and Cyber Monday and hopefully you were able to take a little breather. Now, with just a couple weeks until your last Christmas ship date, it’s time to go, go, go! Read on to learn our expert tips on how to best optimize your eCommerce campaigns to increase your sales via Google and Amazon channels this season.
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How did your Black Friday and Cyber Monday sales go? Good, bad, worrisome? The good news is that we are still in the holiday season and you have time to ramp up your marketing even more! Here’s a checklist of what you should be taking away from the BFCM weekend to really jump start your holiday sales.
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Last-Minute Holiday Promotion Tips for eCommerce 2019’s Cyber Monday was the biggest eCommerce sales day ever, racking up a total of $9.4 billion in sales. But holiday sales don’t stop after the big Black Friday weekend—far from it. Shoppers are just getting warmed up. By the end of November, shoppers have only picked up about a quarter of their holiday …
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A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins …
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How to Find a Profitable Product to Sell Here at Your Marketing People, we’re currently running a special podcast series title, “How to Start a Successful eCommerce Business in Less Than 30 Days.” Of course, part of having a winning eCommerce business is knowing what products to sell that will yield you a profit. But if you’ve never sold a …
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Did You Know You Can Find Website Bugs Using Google Analytics? If you’re like most companies, you likely think of Google Analytics as a great, free tool for tracking and reporting on your website’s traffic. And while it definitely performs these tasks, the solution can be used for so much more. Once you get to know advanced features in Google …
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Why Your Facebook Ads and Google Analytics Data Doesn’t Match “Why doesn’t Facebook match what Google Analytics is saying?” That’s the number one question we get from our clients. We get it. If you’re advertising on social media, you want to make sure you’re tracking sales correctly. We hate to break it to you, but here’s the truth: Your Facebook …
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How Lazy Loading Images Can Benefit Your SEO If you pay attention to SEO news, you may have noticed site speed has taken on increasing importance in the last few years. Ever since 2010, it’s been a ranking factor for desktop searches. In 2018, Google made it a ranking factor for mobile searches, too. Then, just a few months ago, …
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How to Use Instagram for Network Marketing Network marketing is all about building relationships and getting referrals from customers who are happy with your brand and customer service. And Instagram, which is used by 1 billion people every month, is a great social media platform to build your tribe. Keep reading for our professional tips on how you can use …
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