eCommerce Store Options You’ve got the perfect brand name. You’ve got your products. Now all you need is a website. When it comes to building an eCommerce store, great news: you’ve got options — maybe too many options. Don’t worry. Below we share everything you need to know about the best eCommerce store platforms you have to choose from. You’ll …
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Using Color Psychology to Build Your Brand Color Guide Take a moment and consider this: When people hear your brand name, what do you want them to think, feel, believe? When they visit your website, view your marketing materials, or open up your product packaging, the same question holds. What feeling do you want your brand to evoke when people …
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The 12 Most Helpful Apps to Have on an eCommerce Store There are a ton of super helpful apps and features to have that help increase the performance of your store. There are also hundreds of apps to choose from, which makes it difficult to know which ones you really need. In fact, at latest count, the Shopify app store …
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How to Prepare for a Video Shoot in 5 Steps The foundation of any successful marketing video is comprehensive planning. Plan well, and plan deeply, and the video shoot itself will be easy. At Your Marketing People, we’re frequently creating videos for our clients, from customer testimonials to social media videos. Through our work with clients, we’ve developed a specialized …
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Most Effective Video Ads on Facebook Did you know that people retain 95% of a marketing message delivered via video? With text-based ads, it’s only 10%. Video isn’t just powerful in a silo. Adding it to your landing pages can lift conversion rates by 80%. Simply mentioning the word “video” in email subject lines boosts open and click-through rates to …
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How to Set up Google’s Free Product Listings (Google Surface) With the Coronavirus pandemic in full effect, Google just recently announced that online United States retailers can now place free product listings on Google Shopping. This is great news for eCommerce retailers! Why? Just take what Bill Ready’s, President of Commerce at Google, said: “With hundreds of millions of shopping …
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Top 7 Product Research Tools for eCommerce Websites Does your eCommerce store need to pivot? Maybe you’re ready to expand into new product lines, or attract new target audiences. Or, perhaps you’re starting an eCommerce store for the very first time. Whatever you’re planning, it’s time to brainstorm. Fortunately, brainstorming is easy with an online product research tool. Get inspiration …
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Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
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6 Must-Have Essentials to Work from Home Efficiently Is your back aching? Are your wrists in revolt against your laptop? Working from home can put a real strain on your body, especially if you don’t have the proper set-up. Lying in bed on a laptop might sound like a dream, but in reality, it’s back pain waiting to happen. On …
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How to Market Your Business During The CoronaVirus Nervous, Anxious, Uncertain of what to do next? You’re not alone. We are all there with you. The Coronavirus has shaken up everyone’s world and is making all of us question: How do I work from home with kids screaming in the background? Why would anyone change out pajamas? What day is …
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