How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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How to Work Remotely and Stay Productive Expert Guide Coronavirus. Coronavirus. Coronavirus. You’ve probably heard this term a LOT over the last few months. It’s definitely turning the world upside down right now. One large movement is how companies are allowing their employees to work from home to avoid the spread of germs in an office environment. But remote work …
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Understanding Data Discrepancies Between Facebook vs. Google Analytics vs. Klaviyo Are you looking at your sales data and wondering if you’re losing your mind? If you work with multiple platforms, like Facebook, Google Analytics, and Klaviyo, it can feel like it at times. Here’s the good news: the data’s not wrong, and you’re not losing your mind. Here’s the bad …
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Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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eCommerce Budgeting in 2020: Your 5-Step Plan You know what they say, “New year, new budget.” Okay, maybe not. The New Year is a prime time for making resolutions, though, and the best way to achieve your resolutions is with a plan. For eCommerce sites, a good plan starts with a good budget. Below, we walk you through the five …
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Why Branding Matters With Client Example Why do you crave Coca-Cola on really hot summer days? Why do cuddly, loveable Polar Bears come to mind when you think of their soda bottle? Why does Coke give you an overall feeling of family and tons of warm-fuzzies all around? That’s branding, baby! Branding is your name, logo, and design. BUT it’s …
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The last thing you want to deal with in the middle of this prime sales season is wondering if your sales are tracking properly. Here’s how to know if your eCommerce sales tracking is working, along with different ways to test it whenever you need some extra reassurance.
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Did you know that 97% of people use the internet to find local businesses, and 12% do so on a daily basis? Optimize your Google My Business profile, and you can make sure those people find your business—instead of your competitors. Find out how.
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As US businesses prepare for a recession, now is the time to take a step back and look at the big picture. Is your marketing strategy recession-proof? Here, Your Marketing People gives you six Dos and Don’ts of marketing during a recession.
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You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
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