How to Find Your Target Audience
Your brand doesn’t need to reach anyone and everyone. You need to reach the people who are interested in what you have to offer. That’s your target audience. In this week’s blog, Your Marketing People walks you through a three-step strategy involving developing your buyer personas, analyzing your competitors, and using that data to zero in on your target audience.
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Effective Ways to Build and Segment Your Email Lists for Lead Generation
If you’re a B2B business, segmenting your email lists is a no-brainer. Sure, it takes a bit more finesse than for eCommerce, but it pays off. Segment your list, and you can sort and discover who your leads are by their stage in the sales cycle, their industry, and more. Read on to learn our best tips on building and segmenting your email lists for lead gen.
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PPC, SEO, or Both? How to Decide What’s Best for Your Brand
- Pay-Per-Click, SEO
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PPC, SEO
- September 5, 2019
In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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How to Spy on Your Competitors
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those insights to your business. Here, we offer the 7 best competitor analysis tools you should be using to stay head of the competition.
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5 Reasons You Should Increase Your Ad Spend for Better Results
Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
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Lead Quality: 5 Common Mistakes and How to Fix Them
Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. Here are the five common mistakes that result in unqualified leads—and what you can do to stop making them.
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Girlbosses Unite: A Recap of the Girlboss Rally in Los Angeles
As Co-Founders of Your Marketing People, Ishani and I were excited to attend the 2019 Girlboss Rally at UCLA. Here, we share our key takeaways for all our fellow girlbosses!
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How to Discover Your Customer Journeys and Buyer Personas
Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target audience, you need to identify the customer journey and buyer personas for your brand. Here, we discuss the best tactics and tools to do so.
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Grow Your Business with Custom Reporting and Alerts
Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
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Preparing Your Business for the 2019 Holidays
If you want your eCommerce brand to rake in the revenue this 2019 holiday season, it’s time to start working on your SEO tactics. Follow these holiday eCommerce tips and you’ll be well on your way to a holly jolly sales season.
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