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eCommerce, Facebook, Google, Google Ads, Google Display
How to Improve CTR and Conversion Rates on Facebook and Google Ads
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% t...
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eCommerce, Shopify
Benefits of Using Shopify for your eCommerce Store
Millions of eCommerce companies from over 170 countries use Shopify for their eCommerce store. The company estimates their merchants represent 10% of ...
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Social Media, Social Media Marketing
June & July Social Media Calendars
It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. ...
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Google, Google Ads
How to Become an Expert in Google Ads
If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad....
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Social Media, Social Media Marketing
How to Increase Social Media Followers
When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your con...
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Digital Marketing
Why Is Digital Marketing Important?
The U.S. Small Business Administration recommends allocating nearly 10% of gross revenues to marketing, with half of that budget spent on digital mark...
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