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Pay-Per-Click
How Much Does an Advertiser Pay Per Click?
If you’re getting started with Google advertising, you’re probably wondering how much you should budget. How much can you expect to pay per ...
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Google, Google Ads, Uncategorized
Performance Max Campaigns
Performance Max is a newer type of Google ad campaign, launched in 2021. According to Google’s data, advertisers that use Performance Max campaigns ...
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Digital Marketing, eCommerce
Black Friday/Cyber Monday Digital Marketing Tips for 2022
The Black Friday/Cyber Monday weekend is a wild time, especially if you’re a brand marketer. Each year it brings a new set of hopes, dreams, and cha...
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Amazon
How to Prepare for Prime Day
Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime ...
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Google Ads
How to Make Money with Google Ads
So you’ve heard you can make money with Google Ads. You heard correctly. There are actually two main ways you can make money with Google Ads: ...
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Social Media, Video Ads, YouTube
When to Use YouTube vs. TikTok
We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a for...
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