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SEO
Google’s December Core Update results in major SERP changes
Google’s December Core Update which began rolling out December 3rd has resulted in major SERP changes. According to Search Engine Land, th...
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Google Display, Image Ads, Video Ads, YouTube
Video and Image Ad Benefits & Placements
If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they...
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eCommerce, Google, Google Shopping
Setting Up Google Shopping Campaigns for Success
What’s the most popular type of ad? Take a guess. If you guessed Google shopping, you’d be right. Retailers spend over 75% of their search ad budg...
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eCommerce, Google, Google Remarketing, Pay-Per-Click
Benefits of Google Remarketing
Benefits of Google Remarketing Think about the last time you bought something online. Maybe you visited the website, browsed around, and added a...
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Display Ads, Google, Google Display, Pay-Per-Click
Google Smart Display Campaign
The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and...
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eCommerce, Google, Pay-Per-Click, Smart Bidding
Google Ads Smart Bidding Uses Machine Learning [Here’s Why]
If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning....
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