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From
Pay-Per-Click, SEO
PPC, SEO, or Both? How to Decide What’s Best for Your Brand
In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns ...
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Marketing Tips
How to Spy on Your Competitors
Competitive analysis gives you serious insights into what your competitors are doing, whether it’s working for them, and how you might apply those i...
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Pay-Per-Click
5 Reasons You Should Increase Your Ad Spend for Better Results
Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We'll exp...
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Marketing Tips
Lead Quality: 5 Common Mistakes and How to Fix Them
Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. He...
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Marketing Tips
Girlbosses Unite: A Recap of the Girlboss Rally in Los Angeles
As Co-Founders of Your Marketing People, Ishani and I were excited to attend the 2019 Girlboss Rally at UCLA. Here, we share our key takeaways for all...
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Marketing Tips
How to Discover Your Customer Journeys and Buyer Personas
Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target aud...
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