As marketers, we’re always looking for the latest and greatest thing to help us market our businesses better. This year, that “thing” is AI — generative AI, to be exact.
Generative AI is a type of artificial intelligence (AI) that can generate various types of content, from simple text and images to audio and data analysis. The most well-known examples of generative AI are ChatGPT and DALL•E by OpenAI, as well as Google’s Bard.
According to the latest research from HubSpot, one in five marketers are already using AI to create blog posts. Interested in joining them?
Read on as we explore how AI can enhance your blog strategy and make blogging more efficient and SEO-friendly.
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How can AI help with blogging for SEO
HubSpot’s research found that marketers are reporting several benefits from using generative AI to create content. The biggest benefit was time savings, reported by two-thirds of the marketers surveyed that generative AI helps them create content faster. However, roughly half also reported the following:
- AI improves the quality of their content
- AI makes their content more personalized
- AI gives them inspiration and ideas for content
The best thing about using AI for blogging and SEO is that the tool is what you make of it. If you only want a little help with, say, optimizing your blog post for keywords, AI can do that. Or, AI can write an entire blog post for you start to finish, with SEO-optimized content, headings, and even a title!
AI is particularly useful when you need to create blog content at scale, which is typical when blogging for SEO. You may need to create dozens of blogs on various topics, or localized for different cities or regions. This is where AI really shines. With the help of AI, you can spin up each one of those blogs in a literal manner of minutes, no matter how small your writing team is or how strapped your budget may be.
Types of blog content AI can generate
At a high level, it totally makes sense that AI can help with content creation. But what does that look like, exactly, especially as it relates to AI blogs for SEO?
Well, it turns out that AI can help with nearly every step of the blogging process. For example, AI can help you:
- Brainstorm ideas for SEO blog topics and content types
- Research SEO blog keywords
- Make a list of articles you should use to research your blog topic
- Write a paragraph or bulleted summary for the top of your article
- Write the headings and outline for your blog
- Write the actual blog copy
- Suggest titles for your blog post
- Create original images for your blog
- Create the social media copy to promote the blog
The one thing you’ll absolutely still need to do? Edit the blog content. Generative AI tools are all the rage right now, but they still need some fine-tuning before you can take what they wrote and press the “Publish” button. Think of AI blogs as B+ work. As the marketer, you’ll need to take them the rest of the way to an A+.
AI tools for blog writing
Are you interested in using AI to blog for SEO? You have your choice of AI blogging tools at your disposal, including Jasper, ChatGPT, RankIQ, SEO.ai, Ubersuggest AI Writer, and more.
Take time to explore these different AI writing assistants and see how well they jibe with your SEO and blogging needs. Some, like ChatGPT, offer a decent amount of features for free, but you’ll need to upgrade to a paid version for more. Practice creating a blog with a few of the tools and see which one you like best.
Get started with AI blogs for SEO
Ready to take your company blog to new heights? Contact Your Marketing People. Our SEO experts will work with you to develop a blogging strategy that leverages the latest advances in AI and SEO, so you can stay ahead of the competition while driving clicks and sales.
