SEO is one of those acronyms that feels fuzzy to a lot of business owners. It’s something you know you need to do, but why, and more importantly, how?
That’s where SEO agencies come in.
Hiring a SEO agency is almost always a good idea for growing businesses. Thanks to their expert knowledge, SEO agencies can fast-track your results in a field that takes a ton of time to learn on your own.
Sections
What Does an SEO Company Do?
A SEO company uses search engine optimization techniques to help businesses improve their rankings in search engines like Google. The whole point of SEO is to help your business rank better for the keywords your target audience is using. SEO agencies use a variety of techniques to accomplish this, including developing a SEO-first content strategy, updating your current site design and content to be more SEO-friendly, and building backlinks to your website.
Benefits of an SEO Agency
Is hiring a SEO company worth it for your business? Most likely. Consider these benefits.
1. SEO agencies help you focus on the right things first.
The field of SEO is vast, and there are a ton of techniques you can implement. While that means there’s a ton of opportunity for growth, it also means there’s just as much opportunity for wasting your time.
When you’re new to SEO, it’s tough to know what to focus on first, and way too easy to waste precious time and resources on tasks that barely move the needle. A SEO agency, on the other hand, can audit your website, and outline a prioritized list of what to focus on to drive the biggest results first.
2. You can enjoy results that grow stronger with time.
Speaking of results, that’s one of the great things about SEO. It takes time for SEO agencies to drive results — a handful of months, even — but once the results start coming in, they grow exponentially with time.
Almost every task you perform with SEO benefits the next one. Fixing your website makes it easier for Google to find the great content you’re creating, and the better your content, the easier it is to rank for more relevant keywords and gain backlinks.
3. SEO agencies help you avoid mistakes that set your business back.
Unfortunately, SEO is easy to screw up, and recovering from a Google penalty can take months. When you partner with a SEO agency, you can trust that their experts know what to do — and what not to do.
A SEO agency can guide you in the right direction so all you can experience is progress forward, not steps backward. They can also identify and fix any mistakes that are currently holding your business back.
4. SEO agencies stay on top of the latest, so you don’t have to.
From the algorithm updates to new Google My Business features, there’s always something shaking up the world of SEO.
One benefit of an SEO agency is you don’t have to keep up on every little change; that’s their job. Instead of spending hours reading the latest SEO news, you can focus on what you do best.
5. Full-service agencies can integrate SEO with your other marketing efforts.
From lazy loading images to finding bugs in Google Analytics, SEO agencies know all the latest tricks to take your SEO from zero to a hundred. Full-service agencies can take things one step further, by aligning your SEO efforts with your other marketing goals. They’ll have specialists trained in other areas of marketing, so they can help coordinate UX and SEO in your site redesign or make your SEO and PPC efforts go farther together.
Our SEO Agency Is Here For You
Ready to unlock the benefits of an SEO agency for your business? How does a 30% year-over-year growth in traffic and 20% revenue lift sound?
That’s what our results-oriented SEO pros did for one of our clients. Contact Your Marketing People today and let’s talk about what we can do for you.
