Pay-Per-Click

When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage

When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s debunk what might be happening. First, we need to know: Where are you directing your paid marketing traffic? Landing leads straight to the homepage…

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Does Your Paid Search Strategy Need an Update?

Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you think you’ve got a handle on it, it’s hard to know if your strategy is truly optimized. Are you bidding…

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The Great Debate – One CTA or Multiple for Landing Pages

The Great Debate – One CTA vs Multiple for Landing Pages This argument has brought out the good, the bad, and the ugly in marketers and product teams. On one side, you have the landing page with one form, one call-to-action (CTA) that funnels leads down a direct path of completion. On the other side, you have the landing page that offers multiple paths or CTAs that have the user deciding on where they want to go and what they want to do.…

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Pay-Per-Click Strategy: Adding Negative Keywords

The Importance of Negative Keyword Auditing in Pay-Per-Click Campaigns Despite its name, negative keywords are actually a good thing for you, your wallet, and your pay-per-click campaigns. Negative keywords enable you to curb undesirable traffic and clicks that aren’t performing in your pay-per-click campaigns. This, of course, can save you money. How Negative Keywords Work When you add negative keywords at the ad group or campaign level, you are telling the search engine, like Google, that you do not want to…

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