7 Steps to Prepare Your Business for the New Year

7 Steps to Prepare Your Business for the New Year Ah, December. A time for gift-giving, celebrating, eating, and at last, resting. For business owners, December is also a time for planning. Things naturally slow down this month as people huddle up inside with family and friends. Your customers aren’t concerned about connecting with your business, which is probably a good thing, considering how much of your staff is on holiday leave. That gives you the perfect opportunity to plan…

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A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales

A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins well before Black Friday – heck, even well before November. In the weeks to months before Black Friday, here’s what…

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Facebook Advertising – Why You Need this Channel in Your Marketing Strategy

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to be using their paid services. Organic reach on Facebook is now lower than 2 percent, so if you want customers…

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Does Your Paid Search Strategy Need an Update?

Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you think you’ve got a handle on it, it’s hard to know if your strategy is truly optimized. Are you bidding…

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Quickly Improve Your SEO With These 5-Minute Tasks

Quickly Improve Your SEO With These 5-Minute Tasks There are small things you can do every day that make a real positive impact on your SEO. If you’ve got a few minutes to spare, spend it on any one of these. 1. Supercharge your images While Google can’t read your images, they can read the filename, title, and alt tag of your image, so add some keywords in there! When you save an image, use a keyword optimized name and…

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5 Essential Elements for a Killer Brand Video

5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands they love. Best of all, you don’t need to have a film degree to make a compelling video for your…

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Is Your In-House Marketing Team Limiting Your Growth?

Is Your In-House Marketing Team Limiting Your Growth? Maybe you’re experimenting with Google AdWords, but suffering from a low CTR on your ads. Or you started posting on Instagram lately, but you’re not getting any engagement. Some of your marketing channels are performing excellently, but for others, it feels more like you’re marketing for the sake of marketing… without any clear direction behind why you’re doing it. Sound familiar? These are all signs you could benefit from some outside marketing…

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