How to Use Google Analytics Data to Improve Your SEO Strategy

How to Use Google Analytics Data to Improve Your SEO Strategy When it comes to SEO, it’s pretty typical for keywords to dominate the conversation. Everyone’s worried about what keywords they’re ranking for and how many. Keywords are undoubtedly important for SEO, but they’re just one part of a holistic SEO strategy. What’s more important is that your SEO strategy is working as a whole – that your organic traffic is growing, and that traffic is converting and engaging with…

0
Read More

UX and SEO: 3 Ways User Experience Improves Your SEO

UX and SEO: 3 Ways User Experience Improves Your SEO Over the past few years, Google has placed more emphasis on providing an excellent user experience (UX) to your website visitors. It makes sense: Google is all about helping people find what they need online. With each website they feature on page one of their search result pages (SERPs), they’re hoping they found the perfect fit that precisely answers what the searcher was looking for. Part of helping people find…

0
Read More

3 Keys to Improving Your Lead Conversion Rate

3 Keys to Improving Your Lead Conversion Rate Conversions are the ultimate goal to any business — it’s where the money comes from, after all. What’s the point in spending your marketing dollars if they don’t convert? With the right strategy in place, you’ll be generating quality leads in no time. Follow these tips to increase your lead conversion rate and set your business up for success. 1. Finesse Your Sales Funnel The sales funnel is a helpful way to…

0
Read More

How to Launch Your New Site, with SEO Intact: A 12-Step Checklist

How to Launch Your New Site, with SEO Intact: A 12-Step Checklist Website launches and redesigns are a big endeavor, but sometimes a very necessary one for brands. Maybe you’ve changed your brand name, and you need the website to match. Or maybe your name’s the same, but you’ve completely overhauled your look and branding. Whatever your reason, you don’t want to make the mistake of ignoring SEO when launching your new website. Otherwise, you can kiss your years of…

0
Read More

7 Steps to Prepare Your Business for the New Year

7 Steps to Prepare Your Business for the New Year Ah, December. A time for gift-giving, celebrating, eating, and at last, resting. For business owners, December is also a time for planning. Things naturally slow down this month as people huddle up inside with family and friends. Your customers aren’t concerned about connecting with your business, which is probably a good thing, considering how much of your staff is on holiday leave. That gives you the perfect opportunity to plan…

0
Read More

A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales

A Marketer’s Guide to Getting the Most Out of Your Black Friday Sales Any successful Black Friday campaign takes place in three stages: before, during, and after Black Friday. Below we’ll walk you through each of these stages so you and your team can enjoy a Black Friday filled with sales! Before Black Friday A profitable Black Friday campaign begins well before Black Friday – heck, even well before November. In the weeks to months before Black Friday, here’s what…

0
Read More

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to be using their paid services. Organic reach on Facebook is now lower than 2 percent, so if you want customers…

0
Read More

Does Your Paid Search Strategy Need an Update?

Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you think you’ve got a handle on it, it’s hard to know if your strategy is truly optimized. Are you bidding…

0
Read More

Quickly Improve Your SEO With These 5-Minute Tasks

Quickly Improve Your SEO With These 5-Minute Tasks There are small things you can do every day that make a real positive impact on your SEO. If you’ve got a few minutes to spare, spend it on any one of these. 1. Supercharge your images While Google can’t read your images, they can read the filename, title, and alt tag of your image, so add some keywords in there! When you save an image, use a keyword optimized name and…

0
Read More

5 Essential Elements for a Killer Brand Video

5 Essential Elements for a Killer Brand Video According to HubSpot, over 50% of marketers say videos have the best ROI of all their content efforts. Clearly, video is a powerful marketing tool for brands. Here’s the bonus: customers love it, too. According to that same survey, 43% of people want to see even more video content from the brands they love. Best of all, you don’t need to have a film degree to make a compelling video for your…

0
Read More