Google Ads Updates Performance Max Campaigns with AI-Produced Voiceovers
- Google Ads, Video Marketing
- Google Ads
- April 20, 2026
Do you run Performance Max campaigns? Then we’ve got an exciting update for you.
In March 2026, Google announced a new AI-driven update that will apply to certain video ads — unless you opt out.
This update is intended to enhance the viewer experience and drive better engagement for advertisers, without you having to produce any additional creative. Read on as we explain how this new feature works and break down the possible pros and cons.
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Google Ads AI update for existing Performance Max video ads
In March, Google announced a new AI update that will apply to all existing Performance Max video ads that don’t already have a voice track. If you have provided headlines and descriptions, Google AI will use that copy to generate a realistic-sounding voiceover and add it to the existing base video. It will also save the new video with the AI voiceover as a new video asset.
Key points to know:
- This feature only applies to Performance Max video ads that don’t already have a voice track. If you have video ads that already contain a voice track, they won’t be affected.
- The feature is opt-out only, not opt-in. That means the setting turns on by default. If you don’t want a voiceover added to your PMax video ads, you’ll need to disable it by turning off video enhancement control in your video settings.
- The feature launched March 20, 2026, so it’s possible some of your videos have already been enhanced if you had video enhancement control turned on.
Weighing the pros and cons of this new AI update for PMax video ads
Our team at Your Marketing People is so curious to see how this new update affects PMax ad performance. If you’re intrigued, here are the potential pros and cons to consider about this new update.
Possible benefits:
- It’s opt-out only. So if you are excited to see how it works, you don’t have to take any action. It’s already turned on by default.
- It enhances your video ads with a realistic-sounding voiceover without you having to do any video editing or production work.
- It is designed to improve user engagement and ad performance.
Possible downsides:
- It’s opt-out only. Yes, this one shows up on both lists. If you’re wary about having voiceovers added to your videos before reviewing them yourself, you might want to disable this feature.
How to see the new video assets with AI voiceovers
This Google Ads update launched on March 20, 2026. So, if you already had existing PMax videos that didn’t have a voice track, it’s possible Google AI has already added new voiceovers for you. To see how these videos turned out, you’ll want to check your asset groups and click into your asset details. From there, you can review the new video assets.
Maximizing performance from Performance Max campaigns
This new update is just one way to optimize your PMax campaign performance. For personalized advice on increasing your ROI from Google Ads, contact the experts at Your Marketing People.
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